Chongqing- On September 14th, another large-scale culture and tourism promotion activity “2020 Chongqing Showcase” with a focus on Beibei District was live-streamed. Qing He, the mayor of Beibei District, narrated the story of Beibei through different angles including its environment, history, and humanities, with an emphasis on the key tourist routes. The live stream attracted more than 16 million online viewers and received nearly 7 million likes, according to the Publicity Department of Beibei District.

Beibei is located in the north of Chongqing, on the west bank of Jialing River. He started by introducing Jin Yun Mountain, a mountain that is famous for its historic relics and natural beauty, attracting numerous tourists each year. At the foot of Jinyun Mountain, one can also enjoy a warm spring shower with a view of the colorful clouds. The North Hot Spring is one of the most famous hot springs in Chongqing. With an abundance of water resources (6000-8636 tons per day), the quality of spring water is excellent and unpolluted. Hot Springs here are also credited with miraculous curative powers for beauty and health care.

He continued by introducing Jindao Gorge Scenic Spot, a newly discovered impressive gorge that is reputational for its steepness and magnificence in China, as it possesses a 10-mile plank road constructed along the mountain cliffs. Meanwhile, by introducing Jingangbei Ancient Town to viewers, visitors are encouraged to stroll along the cobbled streets, taste local specialties, sipping teas, and appreciate fancy Chinese poetry.

“Jingangbei Ancient Town is a peaceful place that is perfect for a getaway from the big city and putting your mind at ease,” said He. “the town also retains much of the ancient architecture of hundreds of years ago.” During the reign of Emperor Kangxi (1622-1722), the water wharf thriving on coal rose on the banks of the Jialing River in Beibei. Coal mining and transport created the temporary economic prosperity of the Jingangbei. In the new era, the town started a journey of rebirth in the name of the restoration of historical and cultural traditional blocks.

In addition to the beautiful scenery, Beibei is also known as the city with some 100 museums as it is home to some 3,000 celebrities and Chongqing's first museum. Liang Shiqiu wrote Ya She Essays in a Beibei's cottage. Lu Zuofu set up the gorge defense bureau on the banks of Jialing River. The Museum of Western China, which was established in Beibei, is like a "Noah's Ark", carrying people's dream of becoming a scientific power... The numerous former residences and memorial halls of celebrities record the cultural responsibility of an era.

"This live stream gave me a more comprehensive understanding of Beibei, and also made me love my hometown even more!" said Naixin Wang, a citizen living in Beibei. Wang talks about how he is excited to see the refinement of Jingangbei, which is mentioned from He during the live stream, with modern elements incorporated in while maintaining its original layout and appearance. He feels proud as a Beibei native.

"After the live stream, many friends from different places asked me about the rural scenery of Beibei, and planned a trip to Beibei on weekends and holidays," said Huan Deng, a staff member of the Party and Government Office of Tiansheng Street. Through interactive and direct communication with viewers, Beibei has gathered loads of attention from the rest of the country and the whole world.

Some viewers commented that this showcase not only revealed Beibei's rich and long history and culture but also "exposed" Beibei’s cultural self-confidence. The mountain, the river, the forest, the hot spring, and the gorge, coupled with profound history and culture, have made Beibei a leisurely and relaxing destination.