Chongqing- On October 25, the International Academic Forum on the 10^th anniversary of the “Looking China Youth Film Project” was successfully held at Haiyu Hot Spring Hotel in Beibei, Chongqing.

Guests from all over the places gathered at the International Academic Forum to talk about the journey of the “Three Pole Culture,” that is a Chinese culture different from the European culture of the first pole (Antarctic) and the American culture of the second pole (Arctic). It has a long history, along with the existed extensive and profound Chinese culture.

Yunju Xiang, a senior professor at Beijing Normal University, also the executive dean of the Chinese Academy of Cultural International Communication, and the vice-chairman and secretary-general of the Chinese Literature and Art Foundation, first introduced the concept of "Third Pole Culture" proposed by Huilin Huang, a senior professor at Beijing Normal University. The dean of the Institute of International Communication of Chinese Culture and the founder of the “Looking China” project in 2009 and officially disseminated to society and academia in 2010.

Roger Ames, a professor from the University of Hawaii, thinks “Three Pole Culture” can prompt people to look for inclusive and hybrid possibilities for productive collaboration among the world’s cultures at a time when such cooperation is essential. This also reflects the core value and the reason behind creating the “Looking China” project.

“Through the unique perspective of foreign youths, we have seen a three-dimensional, culturally rich and vibrant image of China,” said Huang. “We have seen the love of humanity that transcends language, national boundaries, and races, and we have seen the deep emotions and positive reviews of young people from different countries towards China.”

The “Looking China” project is a Chinese cultural experience project sponsored by the Beijing Normal University Huilin Cultural Fund and the China Culture International Communication Research Institute. It intended to highlight the independent creation and unique experience of foreign youth telling Chinese stories, thereby enhancing the international influence and appeal of Chinese culture and strengthening the cross-cultural communication, exchange, and cooperation between Chinese and foreign youth.

From 2011 to 2020, the “Looking China” project has gone through a 10-year history. The ten years of hard work and exploration have yielded fruitful results and have produced extensive influence at home and abroad.