At the special consultation meeting of Chairman of the Chongqing Municipal Committee of the Chinese People’s Political Consultative Conference (CPPCC) on October 22, Chongqing Municipal Commission of Commerce and Chongqing Municipal Commission of Culture and Tourism Development reported on the city’s holiday consumption situation.
They introduced that while doing a good job in regular epidemic prevention and control, relevant departments around the city had introduced policies to promote holiday consumption and cultivated characteristic brands of the holiday economy. The holiday consumer market gradually recovered, and the city’s consumer market picked up.
The relevant person in charge of Chongqing Municipal Commission of Culture and Tourism Development said the city had received 1,899,100 tourists during the holiday, accounting for 82.2% of that in the same period last year. The holiday has also helped expedite recovery in accommodation and catering, which have suffered most from the outbreak. Agritainment has become the new demand of the public on holidays. The sales of the key monitored farm stays increased by 4.0%, over 10%, and 14.6%, respectively, during the Labor Day, Dragon Boat Festival, and Mid-Autumn Festival & National Day holidays.
Driven by holiday consumption, the city’s consumer market continues to pick up. Statistics show that the city’s total volume of retail sales of consumer goods fell by 2.2% from January to September, up 1.5 percentage points compared to the period from January to August. It was 4.2 percentage points lower than the national level from January to February but five percentage points higher from January to September. The sales have registered positive growth for six consecutive months, and September alone saw an increase of 9.7%, ranking 4th in China.
To further boost the city’s holiday consumption, Chongqing Municipal Commission of Commerce and Chongqing Municipal Commission of Culture and Tourism Development said the city would focus on introducing the first store, flagship stores, and experience stores of international and domestic well-known brands to attract world-famous products, brands and stores to hold their first exhibition and first new product release activity in Chongqing, to enhance the supply capacity of holiday economy.
Chongqing will promote the upgrading of international consumer clusters, urban business circles, and special commercial streets to create a number of international, comprehensive, and distinctive consumer landmarks, thus expanding the holiday economy’s carrier space. It is slated to develop made-in-Chongqing quality goods, brighten its brands with worldwide influence like Chongqing nightlife, Chongqing hotpot, and the Three Gorges travel, create featured types of business such as food, health, viewing, amusement, and shopping, and build characteristic brands of holiday economy.
Moreover, the city will improve the marketing network of the holiday economy, promote the integrated development of business, travel, culture, and sports, as well as tourism, shopping, and entertainment, and deepen international exchanges and cooperation. It will also strengthen the city’s overall marketing, carry out global promotion activities themed on Chongqing consumption and Chongqing brands, and continuously enhance the reputation and popularity of its holiday economy.
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