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Chongqing Showcase Brought Wushan County to a Wider Audience

By TRUMAN PENG|Nov 05,2020

On September 28, Wushan County embraced the city's large cultural tourism promotion activity Chongqing Showcase. The only one-hour live streaming drew more than 12 million views and over 6.3 million "likes."

Spectacular Red Autumnal Leaves in Wushan County.

The county head Cao Bangxing introduced local attractions and food during the live streaming, which was warmly welcomed by netizens. Themed on "Enjoying the Beautiful Scenery of Wushan," Cao Bangxing started the introduction with an ink painting picture scroll created by Wu Shuye, a famous 90-year-old artist, showed local specialties including red leaves, plum, and macaque, and highlighted three key tourism routes including the Lesser Three Gorges and its sister gorges (smaller than the former), Godness Sky Road of Wuxia Gorge and Luoping Flower Field.

During the live streaming, many netizens gave comments, such as "Wushan is so beautiful. The eight-day holiday is not enough", "The vertical elevator impresses me so much. I just feel so excited in front of the screen". In addition, Chen Sihong, a Wushan inheritor of intangible cultural heritage for grilled fish, shared the unique charm of making Wushan grilled fish in the live streaming.

"Chongqing Showcase made me know my hometown better, and be proud of being a local of Wushan." Wang Enying, a villager in Quchi Township, Wushan, is currently working in Chongqing's main urban area. She watched the live streaming on her mobile phone and read the "Selected Articles about Cultural Tourism of Chongqing Districts and Counties" section of the Chongqing Daily. "I read through the entire page. It is the first time I heard these stories, especially the origin of Wushan grilled fish, which makes me deeply bask in the cultural charm of my hometown."

"After the Luoping Yunzhong Valley was promoted on the live streaming of Chongqing Showcase, I have received a lot of reservation calls. Chongqing Showcase has brought a boom to Luoping's tourism industry and benefited masses of locals, including myself." Jiang Chengqun, the owner of Yuanyang Village Farmhouse in Luoping Town, Wushan, remains optimistic about the future.

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