China’s Massive Shopping Festival Double 11 | Culture Café

Chongqing - In this episode of Culture Cafe, we talk about the Double 11 Shopping Festival in China, touching upon interesting practices including live stream sales that the merchants have adopted to boost the people’s enthusiasm to buy. As it's the first largest shopping festival in China since the epidemic, it has gained big attention from both home and abroad, to see how China’s market gets recovered. Based on our Q/A on Facebook and Twitter, we also collect opinions from our audience about shopping online to talk about.