From November 13 to 15, the First Sichuan and Chongqing Time-honored Brand Expo was held at Hongsheng Square, Dazu District. More than 100 time-honored brand enterprises from Sichuan and Chongqing attended as exhibitors to advance integrated development. In total, the onsite sales amount reached 4.5 million yuan, the order valued amount of 26 million yuan, and the online sales amount of 3.1 million yuan. 

Qiaotou backing hot pot condiments

Every time-honored brand represents a legendary story. It records social changes and bustling streets, embodies traditional Chinese craftsmanship and excellent Chinese culture, and enjoys widespread mass foundation and huge brand, economic and cultural value. However, some of Chongqing's time-honored brand enterprises struggle to keep business going, maintain brand value, and enhance momentum for innovation. In the face of these problems, they must keep up with market trends, advance protection, inheritance, innovation, and development, and bring "time-honored brands" to "new life."

Through successfully holding the First Sichuan and Chongqing Time-honored Brand Expo, what insights on development have Chongqing's time-honored brand enterprises gotten? What moves will Chongqing make in the future to inject new impetus into Chongqing's time-honored brands?

Backing condiments

Status quo: advantages and challenges

Chongqing is one of the firsts to take steps to protect and develop time-honored brands in China. Now, Chongqing is home to 19 China time-honored brands and 241 Chongqing time-honored brands, with their combined revenue exceeding 100 billion yuan. Among others, Tong Jun Ge, Qiao Tou, and other famous brands are most famous. In the past years, these enterprises have stayed in good shape, and most are on track towards healthy and stable development.

Visitors of the expo

"Now, time-honored brands have emerged as an important force to demonstrate corporate image, promote business culture, and adapt to, create and satisfy consumer demands. According to a relevant head from the Service Industry Division of Chongqing Municipal Commission of Commerce, Chongqing's time-honored brand enterprises enjoy development advantages and face many challenges. For example, more efforts need to be made in corporate transition, upgrading, and innovation; a law and regulation protection mechanism remains to be built and completed to prevent brand value loss; professional talent is insufficient, and craftsmanship inheritance is difficult.

Exploration: unite and go global together

How to inject new life into those time-honored brand enterprises in Chongqing that are struggling to develop? According to the relevant head, the First Sichuan and Chongqing Time-honored Brand Expo held in Dazu District from November 13 is a meaningful exploration of Chongqing Time-honored Brand Association unite enterprises to make a breakthrough.

Visitors can also have meals at the expo

This year's expo attracted 16 districts, counties, and cities in Sichuan and Chongqing and displayed products from more than 100 time-honored brand enterprises. Of them, quite many are China Time-honored Brand enterprises from Sichuan and Chongqing.

"Just like the expo does, we will guide Chongqing's time-honored brand enterprises to establish partnership and branch out together," The relevant head pointed out that over the past years, Chongqing has successfully held five time-honored brand expos and also organized related time-honored brand enterprises to expand global markets such as Germany and the United States.

Chefs were packing the condiments for visitors.

At the same time, many time-honored brand enterprises in Chongqing are trying to create a new model of joint operation instead of previously developing separately; the first batch of Chongqing's time-honored brand enterprises have actively embraced the Industrial Internet, conducted targeted product research and development and design innovation through big data capture and preference analysis of online consumers, and identified a new business model that integrates "time-honored brand and the Internet."