Chongqing- On February 7, the Free Shipping event for Chongqing Specialties was officially launched at Chen's Mahua in Ciqikou Ancient Town. It is one of the 18 thematic activities of the 2021 Online New Year’s Products Festivals. Due to the COVID-19, the Chinese government advises that people stay in the city during the Spring Festival to avoid the travel rush before the holiday. Therefore, many outsiders stay in Chongqing to spend time in the Spring Festival. Many different Chongqing brands prepared more than 20,000 Chongqing specialties to warm people who stayed in Chongqing but not returned home for the New Year.

Meanwhile, outsiders who stay in Chongqing for the New Year can send Chongqing specialties, such as Mahua (fried dough twist), sesame sticks, and hot pot condiments, to their hometowns for a minimum of one yuan to deliver their miss and warm their families. In addition, when participants purchase Chongqing specialties on the online platform, they will have the opportunity to display the blessings they leave behind. The organizer of the event will select some blessings and tell the story behind these blessings.

On February 7, eight representatives of outsiders, who stayed in Chongqing during the Spring Festival, received a kind of Chongqing specialty representative. At the same time, they experienced the craftsmanship of the time-honored brand Chen's Mahua, with Mahua chefs' help. Afterward, they put their own hand-make Mahua and heart-warming blessing cards made by themselves into a bag full of Chongqing specialties, delivering to their families in the distance.