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Chongqing Showcases Its Brand Building Achievements to the World

By VIVIAN YAN|May 11,2021

May 10-12 witnesses the Chongqing featured event of 2021 China Brand Day, which combines online and offline forms to show the branding achievements of the city.

May 10-12 will witness the Chongqing featured event of 2021 China Brand Day. (iChongqing file photo)

The theme "A Tour in Chongqing, A Gain in Vision" implies that the city's brands, products, and manufacturers will go all over the country and to the whole world.

Chongqing's pavilion on cloud includes three zones: beauty, quality, and smartness, displaying the city's branding achievements in landscape and ecology, cultural life, and smart future, respectively.

The pavilion design integrates Chongqing's distinctive travel modes, such as boat tours, climbing hills, cableways, and Chengdu–Chongqing Intercity Railway, focusing on the scenes of the city's landmarks.

This involves the Guangyang Isle, Chaotianmen, the Qiansimen Bridge, the Shibati Old Street, and the Yangtze River Cableway to display its brand appeal and unique natural and cultural spectacles.

Meanwhile, with more than ten brand enterprises in consumer goods and strategic emerging industries, the offline display area at Shanghai Exhibition Center fully demonstrates the achievements of Chongqing's brands in promoting high-quality life and development through such forms as product display, on-site interaction, and comprehensive brand experience.

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