Themed "Enjoy Slow Life and New Entertainment," Yuelai International Digital Entertainment Expo & Conference (YUE IDEE) will be held at Chongqing International Expo Center from June 11 to 14. Hosted by Chongqing Yuelai Investment Group Co., Ltd. and organized by Chongqing International Expo Center Co., Ltd., it will take place concurrently with the 7th Western China Tourism Industry Expo & 2021 Chongqing International Culture and Tourism Industry Expo (WTE & CICTIE).

As a key part of this year's WTE & CICTIE, YUE IDEE aims to create a development landscape where MICE, cultural tourism, and design can enhance each other and enjoy integrated development. To be held in western China with national influence, it will emerge as an international comprehensive industry event designed for organizations and people in the digital entertainment industry and combines ACG, cultural creativity, and entertainment.

Well-known enterprises bring quality products as exhibitors

Although it is in its first version, YUE IDEE has attracted nearly one hundred well-known enterprises, including CCTV Animation Group, Bili Bili Mall, Sparkly Key Animation Studio, Alpha Group, and other domestically leading enterprises and brands to discuss together the latest industry development trends. These exhibitors will then bring popular IP works and derivatives to inject more momentum into China's animation industry development. YUE IDEE will combine the quintessence of traditional Chinese culture and the interests of modern young people to promote brand culture, advance the expansion and development of the IP industry chain and increase the exposure and visibility of Chinese culture.

Creatively add the business conference

According to the Organizing Committee, the exhibition area will creatively combine B2B and B2C and exhibition and business conference and add the business conference held concurrently with the exhibition on June 11. Notably, the new addition will consist of thematic discussions on the four aspects of the digital entertainment industry, i.e., IP authorization, content transaction, project venture capital investment, and special topics.

By then, digital culture and entertainment IP owners, content producers, content purchasers, distribution channels, industry media, domestic cultural tourism organizations, and other parties will be invited to conduct direct inter-industry dialogues to drive cooperation and integration among cultural creativity, ACG, entertainment, industrial parks, and other fields. Meanwhile, Chongqing's advantage in geographical location will be maximized to advance the development of the industry chains in central and western China and realize multi-dimensional business matchmaking and interaction.

Develop top-notch IPs in southwestern China's digital entertainment industry through integration and innovation

To develop top-notch IPs in southwestern China's digital entertainment industry, the exhibition will also set up a special experience area for quality activity contents and characteristics to offer audiences a superb cultural feast on digital entertainment.

During the four-day exhibition, famous persons in the domestic ACG industry will come to the main stages to perform or hold signing sessions to have face-to-face interaction with fans present; the niconico dance competition will become an ACG singing and dancing carnival where masters will be in intense competition with each other; the Honor of Kings red-hot teams will show at the e-sports stage to participate in the Honor of Kings challenge competition and the Legends of the Three Kingdoms skills competition for four days in a row to provide a platform for digital entertainment culture lovers to show their skills; the night of electronic music that is brimming with a cyber vibe will bring audiences unique digital entertainment experience; free tour activity will be held as a bonus. As a big draw for Lolita, JK, Hanfu, Cosplay lovers, it will gather young people who have different interests and love different cultures and realize cultural collision and exchange.

In addition to colorful activities, three special areas will be set up as highlights to improve the digital entertainment experience for audiences. The ACG concept area will display Nicolas Nemiri's works, and Knights on Debris and Jiu Mu Ji series work. Notably, the Science Fiction in Comics by Liu Cixin (Second Volume) will be displayed for the first time at home, using the creativity of science fiction literature and the aesthetics of painting art to celebrate the brilliance and warmth of humanity, the charm of future and the boundlessness of imagination. Moreover, Nicolas Nemiri, Wang Jing, and other masters will hold signing sessions to interact with audiences to provide an international ACG feast; the ACG model area will feature GOOD SMILE COMPANY, which is a famous Japanese garage kit brand and will display over 300 popular ACG, film and television IP garage kit models from more than 40 popular IPs to offer garage kit lovers an immersive and close appreciation experience; the free photography area will offer beautiful ACG scenes under different themes for audiences to take photos.

Link [Tips on Ticket]

YUE IDEE has started selling tickets on Bili Bili — Click the page of YUE IDEE in Bili Bili Mall, and different tickets to YUE IDEE can be bought.

The tickets have been divided into two types:

1. Pre-sale tickets will be sold until 23: 59 on June 10, 2021, including pre-sale tickets (60 yuan), pre-sale VIP tickets (70 yuan), and early bird VIP joint tickets for electronic music (128 yuan).
2. On-site tickets will be sold from June 11, including on-site tickets (70 yuan), on-site VIP tickets (78 yuan), and on-site tickets for the night of electronic music (78 yuan). On-site tickets and on-site VIP tickets will be sold until 3:30 p.m. on June 14, and on-site tickets for the night of electronic music at 7:30 p.m. on June 12.

Audiences who buy VIP tickets can enjoy VIP channels, exclusive VIP lounges, and exclusive drinks on the exhibition day. Meanwhile, the first 1,000 audiences who buy early bird VIP joint tickets for electronic music can enjoy superb gadget series for the night of electronic music such as futurist glasses, interactive water guns, and customized laser bags to make audiences fully enjoy the vibe of electronic music and the happiness of YUE IDEE.