Chongqing- From the display of intangible cultural heritage such as Chongqing paper-cutting and dough sculpture, to the culture and tourism promotion and characteristic performances of districts and counties… the culture and tourism charm of have landed in Macao!
In order to promote the cultural and tourism exchanges and the tourism cooperation between Chongqing and Macao, the Chongqing Culture and Tourism Week in Macao was held during the 9th Macao International Travel (Industry) Expo at Cotai Expo, the Venetian Macao from July 8 to 12. Activities in a variety of forms, such as special promotion of tourism in Chongqing, featured theatrical performance and flashmobs, have not only showed Chongqing’s cultural and tourism resources as a Land of Natural Beauty and a City with Cultural Appeal, but also attracted a large number of Macao compatriots to visit and interact.
Chongqing Cultural Tourism Week in Macao is sponsored by Chongqing Municipal Commission of Culture and Tourism Development and the Foreign Affairs Office of Chongqing Municipal People’s Government. In order to further enhance the knowledge and understanding of tourists from Chongqing and Macao, and improve the media exposure and influence of Chongqing, the event will be held for the industry and residents of Macao. It includes four promotion meetings, three flashmob activities, and a series of tourism performances with Chongqing characteristics, the display of intangible cultural heritage and interactive lucky draw.
At the promotion conference on July 10, an official from Chongqing Municipal Commission of Culture and Tourism Development presented the overview of Chongqing culture and tourism to the guests, including the characteristic cultural tourism resources and route products; Chongqing’s districts and counties, such as Wulong, Nanchuan, Jiulongpo and Fuling Districts, also promoted local tourism such as Fairy Mountain, Jinfo Mountain, Yangtze River Culture and Art Bay, and Zhongliang Mountain Scenic Area. The distinctive urban scenery, natural landscape and folk customs of Chongqing as a mountain city, river city and sleepless city have attracted a lot of attention and recognition.
“With close exchanges, especially close and friendly tourism exchanges and mutual assistance, Chongqing and Macao are each other’s important tourism partners, tourist destinations and sources of tourists.” Qin Dingbo, deputy director of Chongqing Municipal Commission of Culture and Tourism Development, mentioned that since the flight resumption of Air Macau in September 2020, the number of tourists visiting each other is also recovering.
“This speaks volume for that the tourism markets of the two regions have a solid foundation and strong resilience.” Qin said that tourism is a bridge to spread civilization, exchange culture and enhance friendship, as well as an important driver of economic development. Chongqing and Macao will continue the family-like friendship, strengthen the cultural and tourism exchanges and cooperation between the two regions, and jointly create an inclusive, mutually beneficial and win-win future.
“The Macao SAR government is actively preparing to hold an offline promotion activity of ‘Chongqing Macao Week’ in Chongqing in September, to continually promote the diversified tourism and business of Macao and support the exchange of tourists between Chongqing and Macao.” Cheng Weidong, Deputy Director of Macao Government Tourism Office, said in his speech, “I believe there will be greater development space in the tourism field between the two places.”
It is worth mentioning that this promotion conference also contributed to a series of important cooperation agreements between the government and enterprises of Chongqing and Macao, which will involve sports tourism, project promotion, tourists exchange, marketing and promotion, etc.
In the next few days, four flashmob activities will be held at the famous landmarks of Macao, such as Senado Square, the Street Leading to Praya Grande, Cunha Street and Ruins of St. Paul’s. With the tripping dance and touching songs, the promotional slogans featuring Chongqing elements, such as “Beautiful Chongqing · Colorful Macao”, “A Land of Natural Beauty, A City with Cultural Appeal”, and “Chongqing Welcomes You” will appear on the streets of Macau.
Chongqing Culture and Tourism Week in Macau is one of the “Going Global” series of events in the Chongqing — Hong Kong and Macao Exchange. Meanwhile, the 9th Macao International Travel (Industry) Expo and “A Land of Natural Beauty, A City with Cultural Appeal” (Shenzhen) Culture and Tourism Promotion Event will also kick off. A relevant person in charge revealed that Chongqing will continue to hold the “welcoming in” event, i.e. organize Macao’s enterprises in the industry to visit the tourist destinations along the routes and conduct one-on-one negotiations in Chongqing, so as to further consolidate and expand the tourism market in Hong Kong and Macao, and improve the brand image, influence and reputation of Chongqing culture and tourism.
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