The 1st Wushan Goddess Tourism Culture and Art Festival will open on July 24 and last for two months, awaiting domestic and overseas tourists.

This activity will disseminate the Wushan Goddess culture through an immersive experience and artistic creation, and attract worldwide tourists to find, record, and deepen their love. It is expected to become a well-known tourism culture brand, both nationally and internationally.

Based on the legend of the Wushan Goddess, the opening ceremony will spread the mysterious local culture, pass on the time-honored history, and forge a tourism culture brand. At the opening ceremony, well-known brands, social media influencers, famous electronic music singers, and a team from Victoria's Secret will pull together to stage a cultural feast.

In the next two months, 10-plus theme activities will premiere in succession, including Wushan Goddess Tourism Promotion Ambassador Competition, Wushan Goddess Culture Poetry Competition, "Wushan Goddess" Best Travel Strategy Competition, "Wushan Goddess" Best Tour Guide Competition, Wushan Goddess • Goddess Ladder Square Dance Competition, and "Come to Wushan with True Love" 77 Couples' Trip to Wushan. These activities are designed to indulge visitors in a lively atmosphere of festive cheer.

In addition, the activity's theme song, road trips, folk cultural activities, and five highly recommended tourist routes will be released. Tourists can also visit the Mini Three Gorges, Wuxia Gorge • Goddess Scenic Area, Wenfeng Scenic Area, and Dangyang Grand Canyon wind down in quality homestays like the Three Gorges Yard, feast on Wushan grilled fish and other specialties, and pluck Wushan crisp plum, a famous Chinese fruit.