“Gelato Masterclass- Online immersion on the history and production of Italian gelato ” was held online on Monday, August 30th,2021.
The “Gelato Masterclass” is organized within the framework of the project “True Italian Taste,” promoted and financed by the Italian Ministry of Foreign Affairs and International Cooperation and carried out by Assocamerestero in collaboration with the Italian Chambers of Commerce abroad. “True Italian Taste” aims to enhance and safeguard authentic Italian food products.
The event will be open to specialists in the F&B sector, media, influencers, journalists, bloggers, nutritionists, buyers, Italian food experts. The purpose of the masterclass was to improve Chinese consumers’ awareness of authentic Italian food and culture.
The event started with opening speeches by Ms. Adriana Lor, Vice Consul General of Italy in Chongqing, and Mr.Paolo Bazzoni, Chairman of CICC.
Mr. Gianluca Luisi, a Board member of the China-Italy Chamber of Commerce, introduced the “True Italian Taste” project to the audience. The project aims to promote the Italian food industry, promote the industry’s Chinese dealers to import authentic ingredients in Italy, and bring “True Italian Taste” into China.
Later, the senior Gelato Chef from Carpigiani, Ms. Cindy Chen, remotely connected from Shanghai, introduced the history of Italian gelato to the online audience, explained why gelato is different from ice cream in ingredients and production and showed the classic flavors and collocation of gelato.
In the online gelato-making session, Cindy Chen started making the gelato. She demonstrated in detail the production process of gelato and meanwhile aroused the enthusiasm of online audiences; every participant has experienced the joy of making gelato.
After the online masterclass, the China- Italy Chamber of Commerce distributed gelato to some lucky participants in Shanghai, Chengdu, and Chongqing to make the participants have a more intuitive understanding of gelato. Audiences can acquire interesting knowledge about gelato and taste the natural fresh-making gelato at home with fast-speed delivery.
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