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Culture and Tourism Online Promotion Month Kicks Off with 5 Themed Activities

By SHIHAN YANGICHONGQING|Nov 11,2021

Enjoy red leaf scenery, eat roast fish, play Taiji, and post beautiful scenery at the 2021 Wuxi Culture and Tourism Online Promotion Month, which began on November 8. A variety of exciting and interesting activities will be held online.

Duan Jianing, Director-General of the Commission of Culture and Tourism Development of Wuxi County, said that this year’s promotion month would be held mainly online due to COVID-19. Themed ‘enjoying red leaf scenery, eating roast fish, playing Taiji, and posting beautiful scenery,’ a variety of activities such as selection of characteristic calling cards for a series of culture and tourism events, live-streaming show for enjoying red leaf scenery, and giving roasted fish as a gift, short video contest and photography contest, and roast fish king taste and selection activity will be held in a bid to develop Wuxi into a new leader in tourism of the Three Gorges on the Yangtze River.

Beautiful night view of Wuxi County. (Photo provided to iChongqing)

Red leaf forest at the best time

How doe it feel to play Taiji with the red-leaf-covered mountain in sight? How do beautiful models feel in cheongsam taking part in a runway show in a red leaf forest?

On November 12, the “Enjoying Red Leaf Scenery in Wuxi County · Giving 10,000 Roast Fish as Gift” Live-streaming Show will be held in Chongqing’s deepest Lanying Grand Canyon. By then, it will live stream the activities of enjoying tens of thousands of mu of red leaf forest, looking for the Goddess of Lanying Grand Canyon, overlooking Chongqing’s highest peak, and exploring the cliff-side sky road for the netizens. Moreover, playing Taiji in a red leaf forest, Hanfu and cheongsam fashion show, traditional Chinese painting, and other activities will be held.

It’s worth noting that during the live-streaming show, thousands of Wuxi roast fish, tickets for Hongchiba Scenic Spot, and Wuxi organic characteristic culture and tourism products will be given as gifts.

Enjoying Red Leaf Scenery in Wuxi County. (Photo provided to iChongqing)

Select the “Wuxi Roast Fish King” 

Come summer, the riverside road in Wuxi County’s Daning Ancient Town will become a big draw. When night falls, it will grow busy as it is picturesque. People sit by the Daning River with their feet in the water, enjoying delectable Wuxi roast fish and beer cooled in the river.

Wuxi’s roast fish technique has been well known as one of Chongqing’s intangible cultural heritage items. Traditionally roasted with charcoal, Wuxi’s roast fish boasts crispy skin, tender meat, and a spicy, pungent, and delicious taste.

This year, Wuxi County will hold a roast fish king taste and selection activity, and present the plaque of the famous Wuxi roast fish restaurant to a batch of restaurants to develop a series of special dishes with Wuxi characteristics so that tourists can have fun and enjoy gastronomic delights in Wuxi County.

Delectable Wuxi roast fish. (Photo provided to iChongqing)

Post beautiful scenery to show mountains and rivers

Wuxi County is home to many beautiful scenic spots. How can all of these beautiful scenes be retained?

During the 2021 Wuxi Culture and Tourism Online Promotion Month, Wuxi County will hold a photography contest and a short video contest to solicit excellent photography and short video works on Wuxi’s beautiful scenery from all over the country. Online voting and offline review will be combined to select the best works to share the prize of 10,000 yuan. All the works in the top 50 in terms of comprehensive ranking will be rewarded.

How to participate in the contests? According to a relevant head of the Commission of Culture and Tourism Development of Wuxi County, participants need to: first, follow “Culture and Tourism of Wuxi County” (Douyin account: youkezhonxin66); second, open Douyin app and upload the theme video; third, write the copy, add the Douyin hashtag #Beautiful Mountain and River Scenery in Wuxi County#, mention the Douyin account of “Culture and Tourism of Wuxi County”, and post; fourth, message the Commission of Culture and Tourism Development of Wuxi County the original video work and the screenshot of the likes before 24:00 of November 30. The back end will do the statistics.

Wuxi County’s pretty mountains and rivers. (Photo provided to iChongqing)

It’s worth noting that the contests will offer a generous prize, and the selection will be based on the popularity of a video, i.e., the sum of the likes and the reposts of the video. If two videos enjoy the same popularity, then the comments will be considered. At last, the photography contest and the short video contest will respectively select one first prize winner with a prize of 3,000 yuan, three-second prize winners with a prize of 2,000 yuan, five third prize winners with a prize of 1,000 yuan, and ten finalists with a prize of 500 yuan.

To encourage people to participate in the contests, the host will also post short videos during the activity. Anyone who reposts the designated short video mentions the Douyin account of the “Culture and Tourism of Wuxi County” and adds the Douyin hashtag #Beautiful Mountain and River Scenery in Wuxi County# can get a little prize. “Welcome friends and tourists to participate in the contests. A generous prize of tens of thousands of yuan is waiting for you,” said Duan Jianing, Director-General of the Commission of Culture and Tourism Development of Wuxi County.

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