When it comes to Hongyadong, you may think of visiting tourist attractions and enjoying delicacies. However, the scenic area has recently welcomed a series of upgrading projects, including the nostalgic Back to 1980: Old Chongqing Life Block, the futuristic Welcome to 2076: Sci-fi Block, and the magnificent experience hall of the 12 Scenes in Chongqing. Please stay tuned for more!

In addition to the Xianxia (a genre of Chinese fantasy) film costume photography studio under construction, what others can you look forward to? On November 20, the Heart of Fog City, an immersive cyberpunk game integrating reasoning and adventure based on interesting storylines, was open to the public at Hongyadong.

Immersive tourism 

As a new way of travel rising with the experience economy, immersive tourism has become popular in recent years. But what is "immersive tourism"? How can tourists enjoy themselves in it?

Instead of visiting tourist attractions as onlookers, visitors can play a part in immersive tourism, which offers an all-around interactive experience to have a deep understanding of the culture and stories behind the scenic area. Immersive tourism will lead tourists to endless aftertastes.

As the immersive experience gains popularity, "culture and tourism + immersive scripts" creates a vast development space, involving B&Bs, scenic areas, amusement parks, theaters, and museums into the sector. Noting this new development trend and the young's pursuit of diverse, immersive experiences, Hongyadong has made painstaking efforts to produce the game creatively.

Thanks to the Heart of Fog City, tourists have never felt so much part of a game. The innovative integration of culture and tourism with the emerging entertainment industry has injected new vitality into the traditional scenic area.

"Culture and tourism + emerging entertainment industry"  

In the 46,000-square-meter playground, which is equivalent to 20 large escape rooms, players can find several hidden spots between the 4th and 8th floors of Hongyadong. Diverse scenarios aside, the game offers over 50 skills, at least 40 prop-card sets, and around 20 exclusive secret tasks for specific characters. Different decisions are expected to trigger different strategies and results, bringing in surprises.

Hongyadong is the stage for players to showcase their "acting skills." While enjoying the scenic area itself, they can fight their way through difficult passes and interact with non-player characters (NPCs) and other characters to advance the story and get unexpected results. The game will last approximately 2.5 hours.

Compared with small indoor Live Action Role Playing (LARP) games, "culture and tourism + immersive script" can provide grander and more realistic scenes, bear more local cultural and historical elements, and offer more extended playtime. Travel has expanded from sightseeing to immersive experiencing, which means more fun in the same scenic area.

The ultimate full-scene experience 

Based on the special structure of Hongyadong in Chongqing, an 8D magic city, the Heart of Fog City turns the scenic area into a stage for a local culture-featured, interactive, and engaging, immersive role-playing game. It is a mix of escape rooms, board games, LARP games, and outdoor activities. The highlight is that the Hongyadong-based story has three tribes, 12 camps, and 30 characters with complex relationships. Within 2.5 hours, tourists can develop a deep understanding of Chongqing culture and its tourism industry.

The Heart of Fog City is thrilling thanks to the suspenseful sci-fi story, diverse characters, NPCs played by professional actors/actresses, and exclusive tasks. Players can meet NPCs across the playground, who will assign tasks, share clues, or perform the story. Tickets (pre-sale price: 97 yuan/person; official price: 198 yuan/person) can be purchased on Ctrip and other platforms.