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Consumer Market Eyes High Quality on Commercial Complex | Expert

By ZHAN CHENICHONGQING|Mar 29,2022

Chongqing- High-quality modern commercial complexes are a key factor and supporting carrier for cultivating a high-end consumer market, said Wang Yafei, professor at Chongqing Normal University, after studying world-renowned consumer centers. 

By highlighting the distinctive cultural advantages and quality improvement, a host of new scenarios of local culture consumption have been created in Southwest China’s Chongqing Municipality over the years, attracting many innovative commercial landmarks. 

Improve the urban consumption environment

In 2021, the Ministry of Commerce announced that it would take the lead in fostering the construction of international consumption center cities in Shanghai, Beijing, Guangzhou, Tianjin, and Chongqing.

For Chongqing, the development of urban commercial complexes has welcomed great opportunities. It has an important practical significance for cultivating high-end consumer markets and stimulating economic growth. 

Chongqing

A picture of Chongqing. (iChongqing/ Chen Zhan)

This year, Chongqing strives to step up efforts to build an international consumption center with a clear strategic plan. 

The plan points out that Chongqing should create the first choice for international brands, ranging from first stores to prestigious brands. And the events like global brand debut and shows are also be included.

Wang cites the stable carrier support with a series of high-quality commercial complexes to contribute to Chongqing’s international consumption center. 

The Mixc Chongqing is a representative example of Chongqing’s high-end commercial complex with an outstanding performance in the seven years since its occupancy.

As of December 31, 2021, the annual sales of Mixc Chongqing reached 5.6 billion yuan, a significant year-on-year increase compared with 2020. 

Wang sees that Mixc Chongqing not only provides the complete consumption chain’s products and services for various groups but also satisfies their actual purchasing needs.

By improving the urban consumption experience environment, the consumers feel more enjoyable in such better urban life and ecological space. 

Create high-quality commercial complexes

The urban commercial complex is an update of traditional commerce with a new business model, addressed Wang.

He sees a dual valuation of such a model that enhances the city’s image and stimulates the service industry toward high-end development. 

The Ring

The Ring Shopping Mall. (iChongqing/ James Alexander)

In planning urban integrated commercial complexes, a comprehensive schedule in advance is required.

He said that the regional environment, industry status, cultural characteristics, and project conditions should be fully considered before construction.

Moreover, Wang leans towards the innovative thinking of urban commercial complexes, leading consumers to seek creative consumption experiences. 

For example, artificial intelligence, virtual dress fitting, physical games, and other popular facilities can be introduced. 

And new businesses models such as creative parks, family farms, science and technology museums, art centers can be brought in to facilitate a unique and interesting experience for consumers. 

In the digital era, Wang added that increasing digital shopping by creating online virtual scenarios and sharing information on products and services is possible. 

A powerful big data ecosystem could be helpful for consumers analysis. With the positioning of product features for different consumer groups, a mighty service complex can be expected soon. 

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