Chongqing - The Chongqing International Coffee Festival kicked off at Jiefangbei Pedestrian Street on June 2 and will continue until June 5. It's jam-packed with activities, product launches, and new consumption experiences culminating guaranteed to make you buzz with excitement, such as"Latin American Coffee Cupping."

The opening ceremony of the Chongqing International Coffee Festival in Yuzhong District in Chongqing, June 2. (Photo provided to iChongqing)

The coffee festival connects origins and brands and brings industry members together in a dedicated space.

It has attracted eight coffee industry associations, such as the Asia Coffee Association and Yunnan Coffee Industry Association. Coffee companies from 15 provinces and cities, including Shannxi Province, more than 60 coffee brands, and 80 raw and auxiliary material brands participated in the exhibition.

More than ten national trade institutions - such as the Asian Coffee Association, the Brazilian Specialty Coffee Association, the Colombian Coffee Producers Association, the China-Latin America Chamber of Commerce LACE, the Mexican Grupo Alifante, the Dubai Multi-Commodity Exchange Center, and the Laos Coffee - participated in the international exhibition area. 

Myanmar coffee booth. (Photo provided to iChongqing)

They will display Latin American green beans from more than 20 countries and conduct a "Latin American Coffee Cupping" interactive activity. Residents can use the manual handed to quickly find the cafes in Chongqing that use Latin American green beans and taste the pure Latin American flavor.

The barista makes coffee with Mexican coffee beans. (Photo provided to iChongqing)

Nearly ten well-known international and domestic coffee brands, including TAG ESPRESSO, Tim Hortons, Corner Tower Cafe in Forbidden City, Luckin Coffee, and ZOO COFFEE, will hold exhibitions and exchanges. TAG ESPRESSO, a chain coffee brand in Singapore, brings the flagship product "3-second ultra-instant freeze-dried powder" produced with a unique alcohol extraction technology.

The barista makes coffee. (Photo provided to iChongqing)

In addition, well-known independent coffee brands debuted at the festival, hoping to boost the Chongqing coffee industry.

Some coffee enterprises have signed contracts to settle in Yuzhong District, including Xingduo Coffee and Agolimeng Catering, two enterprises in Chongqing's first coffee culture and art park.

Furthermore, some first stores in Chongqing have been unveiled, including Chayan Yueshen, NONAY Coffee, Hutou Bureau Standard Chartered Bakery, TAG Espresso, and TEANATURAL.

Coffee lover tastes the authentic flavor at the festival. (Photo provided to iChongqing)

This festival also presents a diverse and interesting coffee consumption experience for the public. It invites cross-border brands, integrating food, fashion, culture and creativity, music performance, and motorcycle culture. There are also popular new products such as bean curd latte, oral hyaluronic acid coffee, and cold-brewed ice powder.

The festival integrates other cultural elements. (Photo provided to iChongqing)

Shopping malls in all districts have discounts and promotions for coffee drinks for residents.

Free bites at the booth. (Photo provided to iChongqing)