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14 Countries Participate in the Largest Cross-border E-commerce Fair in Western China


Chongqing- “2022 China (Chongqing) Cross-border E-commerce Fair” was held at Chongqing International Expo Center from July 21 to July 24. Covering an exhibition area of about 40,000 square meters, the fair divided its exhibitors into four categories: brands and manufacturers that specialize in supplying cross-border products, cross-border platforms, cross-border service providers, and cross-border e-commerce enterprises. Serves as the largest professional cross-border e-commerce fair in western China, the fair is a prominent element of this year’s WCIFIT.

With the theme of “Trade Digitization Reshaping New Business Opportunities for Cross-border Trade”, the exhibition built an exchange and cooperation platform for industry organizations, enterprises, experts and scholars in global cross-border trade that integrates industry events, and cutting-edge exhibitions, and exchanges and discussions. During the exhibition, a cross-border online shopping festival was held. Ambassadors from many countries will promote their honored productions online.

11 regions and 14 countries, including Uruguay, Argentina, Iran, and Pakistan, as well as a large number of World 500 companies or well-known companies from Asia, Africa, Europe and the United States, have brought new products and new technologies to the show. Amazon, eBay, Alibaba International, Lazada, JD.com, Jumia and other cross-border e-commerce companies made their first appearance at the event. Among them, Australia and Uruguay brought the most diversity of productions. Australian products include chia seeds and black sesame oatmeal, manuka honey and other health food and skin care products. Uruguay’s exhibits were dairy products, meat and alcohol, including whey powder, beef and mutton, red wine and more.

There were also a series of special forums held in the same period. More than 200 leading figures, including government leaders, foreign envoys in China, experts and scholars, industry leaders and outstanding entrepreneurs, were invited to give dialogues or keynote speeches, focusing on the cross-border e-commerce industry and discussing cross-border from multiple perspectives and multiple dimensions, sharing the hot spots and innovative achievements at the forefront of the industry, and discussed the development trend and application prospects of e-commerce.

In addition, this trade fair also highlights the function of “service”. Industry experts analyzed and answered the problems and difficulties encountered by domestic enterprises and individuals in overseas business online. The fair also reserves a cross-border talent pool to help entrepreneurs find cross-border partners.


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