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SCE Promotes Engagement with Chinese Market for MADE IN UK


Chongqing- Founded by Sino-British trade experts and e-commerce veterans, MADE IN UK promotes British-made consumer products, food, and beverages for the Chinese market. In recent years, they have developed cross-platform solutions for UK brands operating in the Chinese e-commerce market and registered their IPs in China.

The CNUK is a sister company of MADE IN UK that facilitates cooperation between Chinese and British businesses in technology, education, cultural exchange, creative activities, and commercial retail. Their principal business operations are centered mainly on the trade of non-ferrous metals such as copper concentrates and cobalt-nickel-lithium, which enjoy substantial consumer demand in the Chinese domestic market.

Modern applications include the Robot Reptile for monitoring international commodity trading data and SEO tools for optimizing search engines to evaluate partners in domestic and overseas markets. At the same time, using this technology, they match logistics partners through freight lines, including the Yuxinou railway, Belt and Road Initiative, and freight lines in Africa and South America.

Since MADE IN UK was established in 2018 following the new UK government strategy titled "Made in the UK, Sold to the World," the company has opened a brick-and-mortar experience store for Chinese consumers in the Jiefangbei area of Chongqing. In anticipation of the SCE 2022, we visited the store to learn more about the British products on offer and how sales have performed in China.

Joseph Du, Chairman of CNUK Business Corporation, commended the past editions of Smart China Expo for their clear orientation and quality services. He also described the numerous benefits, such as the opportunity to engage with Chinese stakeholders and promote their bank account issuing services. "The Smart China Expo provides us with a great opportunity to communicate with Chinese partners and potential clients," Du explained.

(Yan Jundan and Zhou Wanting contributed to this video report as iChongqing trainees)


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