Chongqing- On September 23, the first store of lifestyle sports brand FITURE opened in Chongqing. Will Zhao, the CFO of FITURE, came to the scene to witness this big moment together with two instructors of FITURE FORCE and dozens of guests. FITURE is a company producing the interactive fitness mirror, which offers "real-time interaction through form correction as well as the pacing, timing, and movement feedback" through its "FITURE Motion Engine." Coming to Chongqing, while bringing an innovative and convenient sports experience, FITURE will also build a healthy and comfortable lifestyle for Chongqing citizens.

From the perspective of national sports, Chongqing has many honors, such as being the hometown of track and field and the key football city in China. This is the fourth year after the promulgation and implementation of the Chongqing National Fitness Regulations, and Chongqing citizens are very enthusiastic about national fitness. Data show that during the 13th Five-Year Plan period, the number of regular participants in Chongqing increased from 43.28% during the 12th Five-Year Plan period to 47.65%, and the qualified rate of the national physical fitness test of urban and rural residents reached 92.7%, higher than the national average level. This reflects the pursuit of the Chongqing people for a high-quality and healthy lifestyle.

Will Zhao introduced the brand's future development plan at the opening ceremony in Chongqing. He said that during the site selection, according to the market analysis, Chongqing ranked first in the southwest in terms of the overall population and the number of people who like sports, so FITURE chose Chongqing without hesitation. FITURE already has thousands of loyal members in Chongqing, who use FITURE Interactive Fitness Mirror for training almost every day and remain highly active in the FITURE user community. The new direct-sale store in Chongqing is an essential step for FITURE to lay out the global offline ecology and a significant effort to use scientific and technological innovation to help people live healthy lives and build a sports community with citizens.

In addition, Will mentioned that FITURE is continuing to build a new sports life community: "FITUREHood." Users can exchange health-related knowledge in the community, such as sports diet, with FITURE FORCE instructors and FITURE ADVISORs. They can also invite relatives and friends to participate in various offline community activities held by FITURE, such as the annual sports event FITURE Fest and themed training camp. With the opening of an offline store in Paradise Walk, Chongqing citizens can participate in more experience activities in the store.

With the continuous growth of the user group and the increasing number of stores, the new intelligent fitness mode will appear in more application scenarios. The method of "hardware+content+service+AI interaction" will continue to be intensely cultivated. By connecting the online and offline ecology, FITURE Interactive Fitness Mirror jumps out of the traditional concept of sports and fitness, makes sports exciting and not lonely, makes sports not challenging to start, not difficult to stick to, and causes health and freedom to become the new trend of sports and fitness business in the new era.

 (Chen Qian, as an intern, also contributed to this report)