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SW China's Chongqing Ranks First for Domestic Tourist Satisfaction During 2012-2022

By YAN DENG|Nov 26,2022

Chongqing - Chongqing ranked first in China's top 20 cities for domestic tourist satisfaction during 2012-2022 in the "Extraordinary Ten Years, Charming Twenty Cities," launched by the China Tourism Academy during the 2022 China City Tourism Development Forum.

Qiansimen Jialing River Bridge.(Photo/iChongqing)

Qiansimen Jialing River Bridge.(Photo/iChongqing)

The cities of Hangzhou, Qingdao, Suzhou, Xiamen, Beijing, Wuxi, Chengdu, Nanjing, Huangshan, Shanghai, Jinan, Xi'an, Ningbo, Yantai, Shenyang, Guangzhou, Tianjin, Luoyang, Zhengzhou also are on the list.

Liu Qi, director of Chongqing Municipal Commission of Culture and Tourism Development, attended the 2022 China City Tourism Development Forum and made the speech via a video link on Nov 24. He introduced Chongqing's excellent practices for improving tourist satisfaction.

"Since 2010, we have set a goal to build Chongqing as a city with high tourist satisfaction," and launched a series of effective methods around this goal," Liu said.

In Chongqing, the tourist satisfaction of each district and county has been included in the tourism assessment since 2010. Professional organizations are invited to conduct surveys and evaluations of the tourist satisfaction of all districts and counties and announce the results and rankings to the city.

In Nanhu Botanical Garden in Banan District, visitors enjoy the colorful natural beauty of the green forest and red leaves. (Photo by Liu Jimei/Visual Chongqing)

In this way, the pressure has been turned into a driving force. The local government and tourism departments jointly manage to improve the rankings.

The city formed a comprehensive system to deal with the daily negative public opinion about tourism on the Internet and the tourists' complaints. The principal is to handle complaints on the same day and meet the needs of tourists.

At the same time, Chongqing also has been strengthening the supervision of the sanitation environment, management level, service quality, and shopping of tourist attractions. The department will take punitive measures if any shopping spots with fraudulent and inducing behaviors.

The night market in the Changjiahui Shopping Park Square.

The night market in the Changjiahui Shopping Park Square. (iChongqing/Zheng Ran)

In addition, service standards have been formulated, including managing tour guides, travel agencies, hotels, scenic spots, cruise ships, etc. Many transportation and tourism information-sharing platforms have been established, such as the "Yangtze River Cruises," "Two River Tours," urban sightseeing buses, and car camps.

The tourist attractions above the 3A level in the city can automatedly update the real-time passenger flow data and monitor videos on the online platform. Those sharing information significantly improved the efficiency of the city's tourism management and emergency response capabilities.

The vessel on the Jialing River cut through the calm river, stirring up sparkling sunset light. Photo by Yang Zhongyi / Visual Chongqing

After ten years of hard work, many life scenes and attractions in Chongqing have gone viral online, becoming famous scenes on social media.

Liziba Station has recently become a "tourism mecca" for visitors. Pictures and videos of the scene have gone viral on the Internet. (iChongqing file photo)

Especially before the epidemic, whenever holidays come, the number of tourists far exceeds the reception capacity of the urban area. To provide the best traveling experience to tourists, the city takes measures such as bridge closures, road control, and traffic restrictions. It also sends text messages to Chongqing residents in urban areas to try not to occupy public service facilities needed by tourists. CCTV news reported that Chongqing is "the city that cares about tourists most," which has become the city's best promotional slogan.

"We still have a long way to go because there is no best for tourist satisfaction, only better. We are always on the road," Liu said.

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