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Singapore Airlines Expressed Confidence in the Chinese Market

By GAOWEI ZHANGALEX REPORTERFY|Dec 22,2022

Chongqing- From December 15-18, the 2022 Singapore Experience Week was launched at Jiefangbei CBD, a landmark and lively business district in Chongqing. Also participating in the event was Singapore Airlines (SIA), one of the world’s most prestigious airlines.

The 2022 Singapore Experience Week gathered various Singapore-style experiences, which the Chongqing Municipal Government co-hosted, and the Ministry of Trade and Industry of Singapore.

Mr. Ng Boon Kiat Melvin, the General Manager of China of SIA, said that the Singapore Airlines Group (SIA Group) had served the Chinese mainland market for more than 35 years. Currently, SIA has seven online points on the Chinese mainland, covering Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Chengdu, and Xiamen.

Currently, SIA operates a weekly passenger flight through SQ814/815. Equipped with its latest regional cabin products, the flight supports Chongqing’s logistics corridor between Chongqing and Singapore.

Singapore Airlines Boeing 787 landing at Chongqing Jiangbei International Airport (Photo/ SIA Group)

To ensure international freight during the pandemic and improve cargo capacity between China and Singapore, SIA has introduced passenger aircraft carrying cargo on the Chongqing-Singapore route twice a week to ensure that medical and sanitary supplies, as well as international cargo, are transported.

Singapore Airlines participated in 2022 (Chongqing) Singapore Experience Week (Photo/ SIA Group)

As part of the China-Singapore (Chongqing) Demonstration Initiative on Strategic Connectivity (CCI), supported by the Chongqing Municipal Government and the GACC (the General Administration of Customs of the People’s Republic of China), SIA has established an Aircraft Spares Bonded Distribution Base in Chongqing, which is capable of providing aircraft spare parts for domestic airlines.

It has further reduced operating costs and efficiently facilitated the distribution and circulation of aircraft spares within mainland China.

The China-Singapore (Chongqing) Demonstration Initiative on Strategic Connectivity (Photo/ CCI Administrative Bureau )

According to Melvin, SIA will adjust and optimize its products & services based on market demand as global air travel and cargo change. “We will continue to meet regulatory requirements to provide healthier, safer air travel for passengers and more efficient freight solutions.

In addition, Melvin added that SIA intends to contribute more to international air travel and cargo logistics, helping Chongqing regain a closer connection to the outside world.

SIA Group’s vast global network allows travelers to fly to over 100 destinations worldwide by seamless transit via Singapore Changi Airport.

Singapore Airlines brought a series of marketing promotions to Chinese customers (Photo/ SIA Group)

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