Chongqing- On January 6, the Second China Hot Spring Industry Expo opened in Beibei District, Chongqing, where abundant hot spring resources lie.

Chongqing is a city "floating" on hot springs, with hot springs distributed under one-eighth of the land. On October 26, 2012, at the 65th Annual Meeting and International Science Conference of the World Federation of Hot Springs and Climate Regimen, Chongqing was approved as the world's first "World Hot Spring Capital." This expo conveys the culture of health preservation and effectively promotes the city's hot spring tourism consumption.

Demonstrate the development achievements of the hot spring industry

The exhibition scale of this industry expo is 10,000 square meters, with 6 themed exhibition areas and 200 booths. It brings together cutting-edge products and the latest technologies of the whole industry chain, such as international hot spring promotion agencies, hot spring resorts, and hot spring facilities and equipment companies. 

One of the flagship products at this exhibition is the "Bath Aid Express," initiated by the Chongqing Charity Federation. The Bath Aid Express aims to ensure the cleanliness of the elderly by providing bath assistance services for the disabled, semi-disabled, and extremely poor elderly.

This expo fully demonstrates the characteristics of internationalization. Australian Hot Springs and Mineral Springs Baths Alliance, U.S. Hot Springs Business and Trade Association, World Spa Association, World Federation of Hydrotherapy and Climatotherapy, and other international organizations join this expo and display the development achievements and advanced images of the international hot spring industry. 

"Taking hot springs is more of a leisure lifestyle for foreigners. They can enjoy food, accommodation, and entertainment facilities," said May Huang, a staff from Tunisian Hot Spring Tourism Office in Africa. She also suggested domestic hot spring practitioners further study consumer preferences, such as designing different pools to meet consumers' preferences. Currently, the temperature of hot springs in China is relatively fixed (about 37°C), and she suggested that hot spring pools with water temperature differences can better meet the individual needs of consumers.

In addition, there are costume shows, intangible cultural heritage performances, traditional Chinese medicine diagnosis and treatment, and other fantastic activities at the expo, aiming to promote the integrated development of hot spring tourism.

Guide the development direction of the hot spring industry

Furthermore, hot spring industry experts from home and abroad gathered to discuss the development of hot springs and help the high-quality development of hot spring health care. 

Professor Umberto Soliman, President of the World Federation of Hydrotherapy and Climatotherapy, said that this seminar and expo in the post-epidemic era is significant. The federation will continue to be committed to building a global hot spring industry cooperation and development platform for Chongqing and promoting the innovation and development of the Chongqing hot spring industry.

At the symposium, Marco Neri, an expert on biology and habitat health in Italy, shared "the great significance of forest health preservation to human beings." In his opinion, forest bathing has become a widespread activity in many countries of the world and is beneficial for the treatment and prevention of stress and many health problems. Dr. Andrea Bovero, President of the World Spa Organization, shared cutting-edge observations on spas and beauty. In addition, Gergely Kádár, Consul General of the Hungarian Consulate General in Chongqing, shared their successful experience of Hungarian hot springs and health tourism.

Chongqing's road to enhance the brand of "World Hot Spring Capital"

In recent years, Chongqing has focused on the "World Hot Spring Capital" brand building, focusing on quality characteristics, cultural packaging, brand maintenance, and construction renewal. It has successively established strategic cooperation with domestic and foreign authoritative organizations, introduced many international hot spring brands, and successfully held a series of hot spring tourism activities. 

At present, there are more than 40 hot spring tourist attractions, hotels, and resorts built in the city. Chongqing has become a famous hot spring tourism city centered on hot springs. The influence of the "World Hot Spring Capital" at home and abroad is continuously expanding.