Chongqing - On March 25th, fashion enthusiasts were treated to a spectacular "Max Mara Fashion Show" event at the Chongqing Forbidden City Cultural Relics South Relocation Memorial Hall. The show took inspiration from the Côte d'Azur, also known as the French Riviera, and brought a unique touch of the maritime horizon to the ancient city of Chongqing.
The venue was designed with the concept of Côte d'Azur, creating a comfortable, elegant, and immersive atmosphere that perfectly blended tradition and modernity. The show brought a refreshing touch of relaxation and romance to the spring season against the backdrop of the ancient building.
An interactive punching area was set up to convey the romantic resort atmosphere and the spontaneous self-fashion attitude, playing a video of the dynamic sea level. Guests could feel the relaxed and romantic coastal horizon as if standing on the sparkling azure coast. The experience was unique and unforgettable, showcasing the perfect fusion of culture, history, and fashion.
Chongqing Forbidden City Cultural Relics South Relocation Memorial Hall. (Photo/ Nan'an Convergence Media Center）
The Chongqing Forbidden City Cultural Relics South Relocation Memorial Hall is a remarkable thematic historical memorial hall in China that was established within the relics of the southward relocation of the Forbidden City. Recently, the hall was chosen as the venue for the "Max Mara Fashion Show," which was an excellent opportunity to merge the old with the new and promote the integration of culture, tourism, and business in Nanan.
The fashion show aimed to showcase the rich historical heritage of Nan'an and the latest fashion trends. The event represented a unique collision of traditional Chinese culture and modern fashion, which was a significant achievement for the district cultural and economic development.
Nan'an district has been making commendable efforts to revitalize and make good use of old cultural relics and buildings by organizing international cultural activities such as the 2021 China (Chongqing) International Fashion Week and 2021 ChinaJoy Luosheng Chinese Clothing. The district's aim is to promote the innovative development of the mass fashion industry and consumption by integrating culture, tourism, sports, and business.
By diversifying cultural and tourism activities, the Nan'an district seeks to enhance the city's soft power and promote cultural exchange and interaction. The "Max Mara Fashion Show" is an excellent example of how culture and tourism can be integrated with business to create a unique and memorable experience.