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Chinese Automaker Changan Wins Red Dot Award: Product Design 2023

By Dai Yuan|May 18,2023

Chongqing - Changan’s Deepal SL03, an electric vehicle model manufactured in Chongqing Liangjiang New Area, Southwest China, has recently been honored with the prestigious international design award, the Red Dot Award: Product Design 2023.

Chang Deepal SL03 wins the Red Dot Award. (Photo/Changan Automobile)

The Red Dot Design Award, first established in 1955 and based in Essen, Germany, serves as one of the world’s largest design competitions. It has become a globally recognized mark of quality for exceptional design.

Winning the Red Dot Award in the Product Design category is regarded as a highly competitive achievement. This category covers diverse fields and attracts significant attention. In 2022, the award received over 7,800 entries from more than 60 countries and regions, showcasing top industrial design works in sectors such as automotive, consumer electronics, home appliances, and smart wear.

The Deepal SL03’s success in securing this esteemed award can be attributed to its exquisite design process and forward-thinking design concept. The Red Dot jury praised its modeling, interior and exterior, and intelligent features.

The jury commended the Deepal SL03’s groundbreaking grill-less front face and interactive light design, which breaks away from traditional layouts. This signature closed grill-less front design enhances the vehicle’s elegance, accentuating its futuristic style and emphasizing its status as a new energy vehicle.

With 264 eye-catching LED illuminant interactive lights, the Deepal SL03 offers individual control and creates an interactive platform in the fog light area. This not only ensures driving safety but also enables powerful human-machine interaction.

Regarding the auto body, the jury unanimously praised the Deepal SL03 for showcasing the sleek lines of a sports coupe through overall aerodynamic optimization and streamlined body shape design. The model reaches a low and smooth stance, maintaining ample passenger space while creating a dynamic appearance that is proportionate and visually appealing.

Changan’s new industrial design capabilities robustly support its ambitious Vast Ocean Plan. Under this plan, Changan aims to establish itself as a world-leading auto brand by 2030.

Changan reveals that winning the Red Dot Award will significantly enhance the global awareness of the Deepal SL03 and accelerate Changan Automobile’s journey toward becoming a world-class brand.

To date, the Deepal SL03 has already surpassed 50,000 units in deliveries, further highlighting its popularity and success in the market.


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