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Chongqing Emerges as China's Hub for Script Entertainment

By SHIHAN YANG|May 26,2023

Dai attended the first China Script Entertainment Carnival in Chongqing. It expressed her belief that it is essential to systematically investigate the city's revolutionary culture, architectural styles, humanities, art, history, and culture, which are excellent materials for LARP games. 

She thinks that Ciqikou Ancient Town, Dazu Rock Carvings, Hongyadong, and other places could serve as inspiration.

The Rise of Script Entertainment in Chongqing

Script entertainment in Chongqing has surged, attracting enthusiasts like Xu Jingwei, a University of California graduate, and escape room game aficionado. In September 2020, Xu launched Yiming Jingren Culture Media Company, joining the immersive script entertainment industry. He is working on a new escape room game store in Times Paradise Walk, Yuzhong District, scheduled to open before November this year.

Chongqing's script entertainment industry is characterized by an early start, a broad spread, a large size, high concentration, rich business formats, and originality in script creation. The industry has introduced various experience-oriented consumption models, such as "script entertainment + hotels", "script entertainment + tourism", and "script entertainment + science and technology". In terms of industry size and theme authorization, and sales, it ranks high in China.

Visitors are playing interactive games at the exhibition. (Photo/Chongqing Municipal Commission of Culture and Tourism Development)

Script entertainment is a new trend in developing the culture and tourism industry. The Chongqing Municipal Commission of Culture and Tourism Development plans to balance guidance and regulation. They aim to improve the management system, optimize the business environment, strengthen talent training, provide a steady supply of high-quality scripts, and continuously enhance the script entertainment industry's core competitiveness. Their ultimate goal is to stimulate the industry's high-quality development and transform Chongqing into a leading city of script entertainment in China.


A Tour in Chongqing, A Gain in Vision

A Land of Natural Beauty, A City with Cultural Appeal

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