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Chongqing to Open Intangible Cultural Heritage Shopping Festival

By YAN DENG|Jun 08,2023

Chongqing - Southwest China's Chongqing is poised to host its main event of the 2023 Cultural and Natural Heritage Day, the Intangible Cultural Heritage (ICH) Shopping Festival, and the 8th Chongqing ICH Time-Honored Brands Expo in the Changshou District from June 10th to 11st in 2023.

(Video provided by the event organizer)

The "Strengthening Systematic Protection of Intangible Cultural Heritage and Promoting Sustainable Development" event combines offline exhibitions with online broadcasts.

Exciting activities include ICH parades, performances, a marketplace for heritage products, an educational initiative named "To Be a Little Inheritor," and a photo exhibition called "Tour of Intangible Cultural Heritages." The goal is to incorporate intangible cultural heritage into modern life.

During the opening ceremony, Chongqing will present the first batch of "Preferred Projects for the Integration of Intangible Cultural Heritage and Tourism Development." These routes and programs harmonize heritage and tourism, symbolizing Chinese traditional culture. By safeguarding intangible cultural heritage, the programs deepen its link with tourism.

This year's main event showcases 180 heritage and time-honored brand projects. Exhibitions focus on creating immersive experiences with increased interactivity.

Seven distinct exhibition zones provide a comprehensive experience. Three allow audiences to engage with heritage: Tea and World, the Cultural Essence of Chongqing and Sichuan, and Intangible Cultural Heritage in Changshou District. Four vibrant display heritage: Tasty Intangible Cultural Heritages, Intangible Cultural Heritage Crafts, Appreciate Intangible Cultural Heritages, and Time-Honored Brands Exhibition.

Also, students are invited to the educational program "To Be a Little Inheritor," learning traditional crafts and opera performance skills on-site. This allows participants to appreciate the allure of intangible cultural heritage firsthand.

Celebrating Cultural and Natural Heritage Day, Chongqing planned 120 activities to engage citizens and highlight the city's achievements in heritage protection.

These activities fall into ten categories, including campaigns highlighting Chongqing's intangible cultural heritages, the 20th-anniversary celebration of the Convention for the Safeguarding of the Intangible Cultural Heritage, shopping festivals, gourmet festivals, scenic spot exploration, Tea and World, Performance Season, Exhibition Month, Intangible Cultural Heritages and School, and Exploration of Chinese Traditional Medical Herb.

(Yang Yuanchun, as an intern, also contributed to the report.)


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