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Chongqing's Unique Cultural Features Shine at China's Largest Cultural Fair

By YAN DENG|Jun 09,2023

Chongqing - On June 7th, the 19th China (Shenzhen) International Cultural Industries Fair opened at the Shenzhen International Convention and Exhibition Center. This edition of the cultural fair highlights enhanced trading functions, increased internationalization, digital applications, and innovative display content, aiming to create an effective platform for showcasing and trading.

On June 7th, the 19th China (Shenzhen) International Cultural Industries Fair opened at the Shenzhen International Convention and Exhibition Center. (Photo/Li Piqiang)

Among them, the distinctive Chongqing Pavilion attracted significant attention, showcasing Chongqing's unique cultural features and related cultural and creative products.

The Chongqing exhibition pavilion at this event is particularly distinctive. (Photo/Li Piqiang)

The Chongqing exhibition pavilion at this event is particularly distinctive, taking the form of a "giant ship" with the architectural features of Chongqing Raffle City, combining the cultural totem of the "Liberation Monument" and giving it the symbolic meaning of a "lighthouse." The red and white color scheme fully showcases the lively and unrestrained character of the people of Chongqing. Using a combination of cultural creativity and a modern layout, it demonstrates the temperament of Chongqing as a modern metropolis.

The Chongqing exhibition pavilion at this event. (Photo/Li Piqiang)

The Chongqing delegation has organized nearly 30 cultural enterprises under municipal jurisdiction and cultural tourism enterprises from various districts and counties to participate in the exhibition, bringing a wealth of exhibits.

Yuyang Miao embroidery attracted people's attention. (Photo/Li Piqiang)

The "Chongqing Cultural Trade Base for Foreign Countries" platform created by the Chongqing Daily Group showcased high-tech "VR helicopters" and the low-carbon concept of creative paper toys and paper spaces. The Science Popularization Group showcased computer newspapers and cultural products. The Wuling Culture and Tourism Group integrated ethnic cultures and creative cultural products from Fengdu, Fuling, and Youyang.

Chongqing Daily Group showcased high-tech "VR helicopters" at the pavilion. (Photo/Li Piqiang)

Regarding cultural tourism from various districts and counties, Dazu District attracted visitors' attention with its numerous cultural creative products featuring Dazu Rock Carvings. Jiangjin District showcased Hanfu culture, Simian Mountain cultural products, and Jiangjin jade. Qijiang District exhibited farmers' paintings, Qiji 1935 Red Culture Creative products, and twenty-four solar term surprise boxes with the Gujianshan Culture Company. Liangping District displayed bamboo curtain paintings, wooden New Year paintings, silk, and other items. Hechuan District showcased the cultural heritage of Diaoyu City, Hechuan's peach slices, and other time-honored Chinese brands, fully reflecting the cultural characteristics of Chongqing.

Dazu Rock Carvings' cultural products. (Photo/Li Piqiang)

The fair showcases six exhibition halls that highlight digital culture, the cultural development of the Guangdong-Hong Kong-Macao Greater Bay Area, cultural and tourism consumption, and intangible cultural heritages. The Digital China exhibition area is specifically designed to promote national-level cultural industry entities, powerful platforms, and the latest technological innovations.

Complementing the main venue, 64 branch venues dispersed across the diverse districts of Shenzhen have been operational since late May.

The fair runs from June 7th to 11th, drawing nearly 3,500 participants, including government delegations, cultural institutions, and businesses. Over 300 of these are overseas exhibitors. Alongside the exhibition, the fair will host forums, conferences, contract signings, and creative contests to facilitate information sharing and spur the innovative evolution of the cultural industries.







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