Chongqing - The "Tea for Harmony, Yaji Cultural Salou", a Chongqing Tourism Promoting Meeting, was held in London on July 28, 2023. The Chongqing Municipal Commission of Culture and Tourism Development and the China National Tourist Office, London, organized this engaging event.
Chongqing Tourism Promoting Meeting, themed "Tea and World," unfolds in London. (Photo/Chongqing Municipal Commission of Culture and Tourism Development)
Liu Xiaonian, Deputy Director General of the Chongqing Municipal Commission of Culture and Tourism Development, introduced Chongqing's diverse tourism resources, vibrant tea industry, and immersive tea culture. He drew fascinating parallels between Chongqing and London as "cities of fog", highlighting their shared affinities and potential for cultural exchange. Liu warmly invited British individuals from various sectors to attend the 2023 Chongqing Global Tourism Business Conference and World River Sing Gala, promising a mix of city exploration, relaxation, and cultural immersion.
Liu Xiaonian, Deputy Director General of the Chongqing Municipal Commission of Culture and Tourism Development, gave a speech at the meeting. (Photo/Chongqing Municipal Commission of Culture and Tourism Development)
Xue Ling, Director of the China National Tourist Office, London, emphasized key promotional initiatives in the UK, such as the Rediscover China brand and various cultural events. She hailed this meeting as Chongqing's first offline promotional activity post-COVID-19, promising continued partnerships with Tianjin Airlines, Wendy Wu Tourism Group, and Weber Oriental Ltd to promote Chongqing's culture and tourism globally.
Xue Ling, Director of the China National Tourist Office London, delivered her speech at the meeting. (Photo/Chongqing Municipal Commission of Culture and Tourism Development)
The event offered a hands-on experience of Chongqing's culture, with a photo exhibition, tea art performances, and taste-testing of famous local teas and desserts. 2023 Ambassador of Chinese Culture and Tourism Promotions from the UK, Amie Arnold, shared her personal connection with Chongqing, offering an insightful view of the city from a British perspective.
Introducing Yongchuan Xiuya, a distinguished tea variety from Chongqing, at the tea ceremony. (Photo/Chongqing Municipal Commission of Culture and Tourism Development)
Wendy Wu, CEO of Wendy Wu Travel Group, alongside Lee Holden, Head of Marketing of the same group, underscored the user-friendly nature of Chongqing's E-Visa service. They asserted that this service paved the way for British travelers, granting them effortless entry into this dynamic city. Recounting their visit to Chongqing in March, they conveyed their admiration for the locals' warmth and the city's swift rebound after the COVID-19 pandemic, thus bolstering their faith in the resilience of the Chinese tourism market.
The lottery segment of the event was a particular hit among British attendees. One lucky participant who bagged a prize expressed his long-standing desire to explore Chongqing, saying, "The Three Gorges Dam, Dazu Cave, and Wulong - famed as a filming location for the Transformers movies, have fascinated me for years. This win lets me embark on a thrilling journey to Chongqing with my family. I look forward to savoring Chongqing's signature tea and hotpot and treating myself to a soothing hot spring bath."
Lee Holden, Head of Marketing of Wendy Wu Travel Group, recounted his Chongqing experiences at the meeting. (Photo/Chongqing Municipal Commission of Culture and Tourism Development)
Centered around London, this meeting has successfully established a robust groundwork for Chongqing Cultural and Tourism Committee's upcoming promotional endeavors in the UK and other key European tourism-generating areas. In collaboration with the Overseas Chinese Cultural Centers and Tourism Offices under the Ministry of Culture and Tourism, the committee aims to roll out a myriad of cultural and tourism exchange activities. These innovative initiatives are set to revamp Chongqing's promotional approach, disseminating the city's intriguing narratives worldwide. Consequently, Chongqing's culture and tourism sector is poised to attract heightened interest and exert a more significant influence on the global stage.
(Yang Yuanchun, as an intern, also contributed to this report)
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