Chongqing - The launch ceremony for a new innovative short video series named “Warmth” was recently held in Banan District, Chongqing.
It featured twelve unique installments, each located at a prime hot spring resort around Chongqing, and blends touching plot lines that vividly portray local culture and societal issues.
The promotional event at the Huaxi Live International Film City aims to garner wider public attention nationwide towards the status of Chongqing as the World Capital of Hot Springs and a top destination for health tourism. For example, Banan District plans to blend hot spring culture into the local big health industry to drive high-quality development.
At the event, attendees from government departments, the cultural tourism industry, and charitable organizations took their seats to view four separate episodes titled Luoluo’s Holiday, My Mother, Father and Son, and Gift from a Distant Planet. These short productions touch upon the modern face of societal issues, including single-parent families, autistic children, and inter-generational gaps, intending to create positive energy with hot spring film locations providing the common thread.
While the short film Gift from a Distant Planet featured the creation of a painting themed on hot springs by an autistic child, the launch ceremony itself also set up a live exhibition of artwork produced by such children for public admiration and sale, with all proceeds donated to related welfare institutions.
Gan Jing, CEO of Qiandao Culture and Tourism Industry Development and producer of the Warmth short video series, stated her wish this innovative approach of threading unique story plots based on urban culture would make a deep impression on audiences.
“I hope that blending the natural scenery of Chongqing with cultural connotations will exhibit the city’s quality as the world hot spring capital and let audiences feel the warmth of people, travel, and life here,” Gan commented.
Beginning September 8, the series will be released on popular Chinese social media platforms, including Tencent Video, Douyin, and Weibo, with one new installment per week featuring stage photographs and explanatory content.
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