Chongqing - Recently, KinderWorld International Cultural Tourism Development Company (Chongqing) Co., Ltd. (KinderWorld Chongqing), a fully Singaporean-owned enterprise under the KinderWorld International Group, was granted a travel agency business license by the Chongqing Municipal Commission of Culture and Tourism Development.
This marks the first time a foreign-invested travel agency has been authorized to operate in Chongqing. The company, with its registered office located in the Jiangbei District of Chongqing, is set to contribute to the vibrant tourism landscape of the city.
KinderWorld International Group, renowned for its international education prowess in Singapore, operates international schools across 12 countries, including Vietnam, Thailand, and Malaysia. The group has been honored with prestigious accolades, such as the International Corporate Social Responsibility Awards. The newly established KinderWorld Chongqing is dedicated to creating a dynamic platform that fosters mutual learning and exchange between international and local students and teachers, ingeniously intertwining education with tourism.
With the commencement of its travel agency operations, KinderWorld Chongqing will primarily facilitate foreign groups in their educational tours, visits, and leisure activities in Chongqing. Concurrently, the agency aims to collaborate with local educational institutions and leverage Chongqing's unique tourism offerings. This synergy is intended to enhance international, particularly young foreign visitors', understanding and appreciation of Chongqing's culture and environment.
KinderWorld Chongqing envisions itself as a pivotal bridge in the international educational tourism sector, utilizing its strengths and expertise to bolster economic and cultural exchanges between China and Singapore. The company's initiative stands as a testament to its commitment to deepening cross-cultural understanding and fostering international relationships.
In recent years, Chongqing has been rapidly expanding its tourism sector's accessibility to global markets, strategically focusing on establishing itself as a world-class tourist destination. The inauguration of the city's first wholly foreign-owned travel agency represents a groundbreaking initiative in Chongqing's endeavor to implement comprehensive pilot projects to broaden the scope of its service industry's liberalization. This significant development is expected to elevate the international profile of Chongqing's tourism industry. It acts as a catalyst to attract a broader spectrum of domestic and international tourism enterprises to invest in the region, thereby enriching its tourism ecosystem.
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