Chongqing - Chongqing, a pivotal hub in Western China, has garnered international acclaim in recent years thanks to its strategic geographical positioning and a wealth of cultural treasures. In 2023, the city marked a significant milestone with the launch of its global outreach initiative, the "@Chongqing@World" brand. This initiative transcends mere symbolism; it represents a vital gateway for Chongqing, showcasing its global engagement endeavors and seamless integration into the international community.

Foreign delegations and representatives of overseas institutions in Chongqing enjoyed Liangping's bamboo curtains. (Photo/The Foreign Affairs Office of the Chongqing Municipal People's Government)

The story of @Chongqing@World's innovative brand and logo

Recently unveiled and presented to the public, the "@Chongqing@World" brand's logo is a testament to innovative design. Ingeniously transforming the "@" symbol into a visual emblem of global embrace, it sits above the Chinese text "@Chongqing@World." The logo's color scheme, a harmonious blend of blue and orange, carries rich symbolism: blue reflects openness, courage, sincerity, and harmony, echoing the sea's vast inclusiveness; orange, suggestive of cheerfulness, vitality, warmth, and friendliness, conveys the themes of abundant harvest and hopeful aspirations. This design encapsulates the essence of Chongqing's welcoming demeanor and its vibrant energy.

The "@Chongqing@World" brand's logo (Photo/The Foreign Affairs Office of the Chongqing Municipal People's Government)

The "@Chongqing@World" brand is laden with profound connotations. The repeating "@" symbol is not only a nod to engagement and information exchange but also resonates with the phrase "Love Chongqing, Love the World" in Chinese, adding a layer of linguistic ingenuity. This brand transcends its role as a mere symbol of foreign affairs; it embodies a philosophy of collaborative progress and shared prosperity. It aims to broadcast the unique allure of Chongqing to the global audience, further embedding the city into the dynamic currents of globalization. 

Showcasing the city's cultural and economic dynamism 

In 2023, the Foreign Affairs Office of the Chongqing Municipal People's Government, diligently adhering to the pivotal strategic initiative of modernization, meticulously orchestrated a series of "@Chongqing@World" brand activities. These events were specifically designed to elevate Chongqing's international stature, significantly boosting the city's global visibility and influence.

In February of the previous year, the "2023 Liangping Vist" activity commenced, highlighting the distinctive industries and cultural allure of Liangping District. This event, featuring invitations extended to foreign consular officials and media representatives, offered an immersive exploration into the local specialty pre-made meal sector and opportunities to savor local culinary delights and partake in traditional handicraft experiences. This venture not only bolsters the international standing of Liangping's pre-made meal industry but also fosters cultural and economic dialogues.

The 2023 Liangping Visit activity (Photo/The Foreign Affairs Office of the Chongqing Municipal People's Government)

The inaugural "TALK IN Chongqing" Foreign Language Public Speaking Contest was launched in March of the preceding year. This event witnessed the participation of over 300 individuals, each articulating tales of Chongqing in an array of foreign languages. This endeavor successfully showcased the city's global persona and highlighted its younger generation's impressive international communication prowess. The contest augmented Chongqing's stature on the world stage and vividly displayed the city's rich tapestry of cultural diversity.

The "TALK IN Chongqing" Foreign Language Public Speaking Contest (Photo/The Foreign Affairs Office of the Chongqing Municipal People's Government)

In the same month of 2023, Chongqing hosted envoys from 26 countries and regions, significantly fortifying international city-to-city friendships and fostering economic and cultural interactions. These distinguished guests toured Chongqing's cutting-edge technology parks and iconic cultural sites, engaging in business discussions and cultural exchange initiatives. This series of events catalyzed economic and trade collaborations between Chongqing and various nations, amplifying the city's influence on the global stage.

Chongqing welcomed envoys from 26 countries, strengthening global city ties and boosting economic and cultural exchanges. (Photo/The Foreign Affairs Office of the Chongqing Municipal People's Government)

In 2023's April, diplomatic envoys in China visited the New International Land-Sea Trade Corridor, centering their attention on enhancing the international community's comprehension of Chongqing's pivotal role as a logistics hub. This visit, characterized by on-site inspections of crucial junctures along the New International Land-Sea Trade Corridor, fostered a deeper understanding and drove forward numerous international collaborative ventures.

Diplomatic envoys in China visited the New International Land-Sea Trade Corridor. (Photo/The Foreign Affairs Office of the Chongqing Municipal People's Government)

In July 2023, a seminar focusing on Chongqing's internationalized business environment was conducted to augment the city's global business image. This event brought together representatives from foreign chambers of commerce and entrepreneurs, offering them an in-depth understanding of Chongqing's business climate and policy benefits. The seminar successfully garnered increased international investment through business matchmaking sessions, thereby elevating Chongqing's competitive edge in the global business arena.

The seminar focusing on Chongqing's internationalized business environment was conducted (Photo/The Foreign Affairs Office of the Chongqing Municipal People's Government)

In September, a delegation of journalists from Latin American and Eurasian media outlets visited Chongqing. Their coverage of key events, such as the Smart Industry Expo, was pivotal in broadening Chongqing's presence in the international media landscape. This visit substantially bolstered the city's international profile and visibility, showcasing its dynamic progress and innovation on a global stage.

A delegation of journalists from Latin American and Eurasian media outlets visited Chongqing significantly. (Photo/The Foreign Affairs Office of the Chongqing Municipal People's Government)

The "@Chongqing@World" brand activities transcend being merely a collection of exhilarating events; they represent a foundational bridge, a unifying bond, and a dynamic platform for fostering communication and collaboration between Chongqing and the global community. In an ever-globalizing world, Chongqing showcases its distinctive urban allure with an ever-expanding openness, captivating a growing global audience with its unique charm.