Chongqing - As the Chinese New Year draws near, the vibrant village gala in Zhonghua Village, Jingguan Town, Beibei District, has unfurled its magic, captivating hearts with a tapestry of local performances. On January 26, the curtains rose on this cherished tradition, featuring an array of self-crafted programs that resonated deeply with the audience, earning thunderous applause.
In Baoping Village, Xianfeng Town, Jiangjin District, the village gala is more than a stage for performances; it's a heartening testament to community transformation led by Shi Chaoxiu, head of the village's Literary and Art Team. For the past five years, this vibrant gathering has not just showcased artistic talent but also nurtured a sense of unity and cultural vibrancy among the villagers.
Initially met with trepidation, the village gala soon became a beacon of enthusiasm, turning hesitant villagers into eager participants. "Initially, villagers were reserved about performing. Yet, as the gala progressed, it ignited a communal spirit, making the rehearsal hall a bustling hub of creative energy," shared Shi Chaoxiu.
This transformation didn't just rejuvenate the village's cultural life. It also reshaped its social dynamics, with cultural activities supplanting the solitude of the Mahjong hall. The gala became a cherished annual event, eagerly anticipated by every villager and their families, as revealed by Shi Chaoxiu. The live streaming of the gala spurred a sense of pride and participation, drawing families together in celebration of their shared heritage.
Economically, the village gala has proven to be a boon. On January 19, the Chongqing Village Gala Finals breathed new life into the local economy. The event wasn't just a display of talent; it was a marketplace of local delicacies and products, drawing crowds and boosting local sales. The village gala not only entertained but also invigorated the host location, transforming it into a bustling hub of activity and commerce.
The economic impact was particularly notable in Bailing Village, Quma Town, Yunyang County. In the span of four days, the gala catalyzed the sale of over a million yuan in local products such as late peaches, salt vegetables, and black peanuts. This surge in sales brought tangible financial benefits to the farmers, injecting "real money" into the community.
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