iChongqing Title

Wujiang Mustard Unveils Innovative Low-Salt, Low-Calorie Product with Crispy Texture

By ZHAN CHEN|Feb 01,2024

Chongqing - On January 30, the heart of Jiefangbei in Chongqing, China, buzzed with excitement as the renowned time-honored brand, Wujiang Mustard, unveiled its latest innovations in crispy mustard products during an engaging product launch show.

The newly unveiled products boast vibrant and contrasting color designs. The indispensable green cabbage heads, crucial in mustard production, are creatively depicted in a whimsical cartoon-like image.

Wujiang Mustard hosted an exciting product launch show in Jiefangbei, Chongqing. (Photo/Chen Zhan)

These products distinguish themselves with a crispy texture, low salt content, and reduced calorie count. Versatile for consumption with main meals or as a snack, they are available in three enticing flavors: spicy, hot, and sour, and pepper and numbing, reshaping the conventional consumption habits of pickled mustard.

Beyond breakfast accompaniments, these products are part of a larger initiative to appeal to modern, health-conscious consumers with a "five meals a day" approach. This includes main meals, afternoon tea, and even late-night snacks, moving toward convenient, ready-to-eat options.

In recent years, Wujiang mustard has undergone a substantial health-oriented transformation, lowering salt content across all products by over 30%. The newly introduced crispy mustard variant features an impressive 50% reduction in salt, positioning it as a healthy and convenient snack.

Wujiang Mustard unveiled its latest innovations in crispy mustard products. (Photo/Chen Zhan)

Chen Yong, Deputy Director of the Chongqing Municipal Commission of Agriculture and Rural Affairs, foresees the emergence of more noteworthy products from Chongqing.

The city strategically emphasizes seven major sectors, encompassing grain, oil, and meat, to cultivate two or three leading products in each category, each projected to achieve annual sales exceeding 1 billion yuan (USD 139.2 million)

Through targeted promotional initiatives, prominent exhibitions, and trade meetings, Chongqing is committed to expanding its market influence and elevating the quality of its food and agricultural product processing sectors.


A Tour in Chongqing, A Gain in Vision

A Land of Natural Beauty, A City with Cultural Appeal

Internet illegal and undesirable information can be reported by calling this telephone number:+86-23-67158993

渝ICP备20009753号-2 互联网新闻信息服务许可证号:50120220004

I Agree
Our Privacy Statement & Cookie Policy

By continuing to browse our site you agree to our use of cookies, revised Privacy Policy and Terms of Use. You can change your cookie settings through your browser.

For any inquiries, please email service@ichongqing.info

About UsContact Us

Leaving a message