Chongqing - On January 30, the heart of Jiefangbei in Chongqing, China, buzzed with excitement as the renowned time-honored brand, Wujiang Mustard, unveiled its latest innovations in crispy mustard products during an engaging product launch show.
The newly unveiled products boast vibrant and contrasting color designs. The indispensable green cabbage heads, crucial in mustard production, are creatively depicted in a whimsical cartoon-like image.
These products distinguish themselves with a crispy texture, low salt content, and reduced calorie count. Versatile for consumption with main meals or as a snack, they are available in three enticing flavors: spicy, hot, and sour, and pepper and numbing, reshaping the conventional consumption habits of pickled mustard.
Beyond breakfast accompaniments, these products are part of a larger initiative to appeal to modern, health-conscious consumers with a "five meals a day" approach. This includes main meals, afternoon tea, and even late-night snacks, moving toward convenient, ready-to-eat options.
In recent years, Wujiang mustard has undergone a substantial health-oriented transformation, lowering salt content across all products by over 30%. The newly introduced crispy mustard variant features an impressive 50% reduction in salt, positioning it as a healthy and convenient snack.
Chen Yong, Deputy Director of the Chongqing Municipal Commission of Agriculture and Rural Affairs, foresees the emergence of more noteworthy products from Chongqing.
The city strategically emphasizes seven major sectors, encompassing grain, oil, and meat, to cultivate two or three leading products in each category, each projected to achieve annual sales exceeding 1 billion yuan (USD 139.2 million).
Through targeted promotional initiatives, prominent exhibitions, and trade meetings, Chongqing is committed to expanding its market influence and elevating the quality of its food and agricultural product processing sectors.
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