A customer purchases cosmetic products at a shopping mall in southwest China's Chongqing Municipality on July 3, 2022. (Photo/Xinhua)

Chongqing is the largest trade center in western China, a region including more than 300 million people in eight provinces, and the city also has the most permanent population in China. According to the 2022 Forbes China Consumption Vitality City List, Chongqing is the third-largest city in China for rapid consumer vitality growth, following Beijing and Shanghai.

Chongqing is deepening its pilot program to expand the opening up of the service industry, aiming to transform traditional commercial centers into regional international trade hubs. The city is implementing a comprehensive plan to develop into an international consumer hub.

Key development focus and investment areas

Enhance brand presence through first stores, flagship stores, experience centers, and chain stores, attracting top global and Chinese retailers. Encourage the establishment of trade-oriented headquarters with operational and management functions, brand production bases, and commodity trading platforms. Support department store industry transformation, fostering cross-industry collaboration with logistics, e-commerce, and technology companies, promoting the integration of traditional commerce into online and offline channels.

The information is sourced from Investing Chongqing (2023). This article is updated on February 26, 2024.