Chongqing - On March 5th, an exhibition opened in Southwest China's Chongqing to present the corporate philosophy of Olivetti, a century-old Italian company, through its history and story.

Following Beijing and Shenzhen, the third stop of the exhibition "Universo Olivetti – Comunità come utopia concrete" (literally "Olivetti Universe: Community as a Concrete Utopia") China Tour was grandly inaugurated at Jiulong Ecool New Community Art Center. The exhibition is free from Tuesdays to Sundays and will run until April 23rd.

On March 5th, the Jiulong Ecool New Community Art Center in Chongqing welcomed the third stop of the exhibition "Universo Olivetti – Comunità come utopia concreta" (Olivetti Universe: Community as a Concrete Utopia) China Tour. (Photo/Consulate General of Italy in Chongqing)

The exhibition is divided into four sections: City and Politics, Factory, Culture and Image, and Society. A total of 84 exhibits are on display, including magazines, books, photographs, and typewriters, including the M20 typewriter from 1920 and the world's first personal computer from 1965. 

Olivetti was once a leader in typewriters, computers, and other electronics. Besides, the exhibition provides an insight into Olivetti, an entrepreneur with a strategic vision in both business and society. He is a doer with a global vision but is deeply rooted in his hometown of Ivrea, an industrial city of the 20th century that has been added to the UNESCO World Heritage List. 

Olivetti is the iconic representative of "Made in Italy." Innovation, product quality, and excellence in architectural and industrial design have always underpinned Olivetti's growth in the international market, enhancing its credibility and creating a myth of Italian style that was ultimately recognized and appreciated throughout the world.

"We believe that the exhibition will impress everyone with its visual material, products with iconic designs, and the industrial architecture of Ivrea. We hope that the exhibition of the interweaving of aesthetics, politics, and industrial narrative elements can lead to a greater understanding of Italy and an exploration of 'Made in Italy,' a name synonymous with innovation, versatility, and aesthetics," Fabio Schina, the Consul General of Italy in Chongqing, said at the opening ceremony.

Fabio Schina is the Consul General of Italy in Chongqing. (Photo/Consulate General of Italy in Chongqing)

As an advanced and open international city, Chongqing is home to a wide range of artistic innovations and cultural and creative industries, making it an ideal location for international cross-border events. Jiulong Ecool is positioned to integrate "cultural arts" into "urban renewal," focusing on creative industries and aesthetic lifestyles. It aims to create a space that embodies openness, innovation, symbiosis, and a better urban life.

"We hope that through this exhibition, both China and Italy can fully utilize their advantages, integrate their respective resources, and jointly promote the exchange of cultural industries. In the future, Jiulong Ecool will continue to help the sustainable development of urban micro-renewal, promote the gathering of regional innovative and creative industries, and become the first municipal cultural and creative demonstration park in Chongqing that creates community services and promotes the sustainable development of urban micro-renewal," said Wu Guanglong, General Manager of Jiulong Ecool.

(Han Bing, as an intern, also contributed to the report)