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Guochao: China's Cultural Wave Goes Global

By XINYI LI|Mar 27,2024

Chongqing - In this age of information saturation, Nanchang University’s Gan Opera Art Appreciation course exemplifies a seamless fusion of age-old traditions and contemporary pedagogy. At the same time, Hebei University revives ancient Chinese literary masterpieces with her distinct narrative flair, endearing them to the younger generation. These instances signal a broader cultural movement: the ascending global trajectory of Guochao.

Global youths experienced the intangible cultural heritage of dragon dancing. (Photo/Chongqing Luhai International Communication Foundation)

“Guochao,” literally translated as Chinese-style fashion, melds the quintessence of age-old Chinese traditions with modern design’s ingenuity, progressively emerging as a darling in the global fashion arena. The streets adorned with Chinese-style jackets, along with the online presence of Chinese-style brands and music, all attest to how Guochao intricately weaves through daily life and artistic expression, enriching the aesthetic sensibilities of a global audience.

Earlier this year in London, a mesmerizing dragon dance from Chongqing’s Tongliang District was performed against the iconic backdrop of the London Eye, celebrating the Chinese New Year. (Photo/Xinhua News Agency)

Supporting data underscores Guochao’s ascent. The remarkable upswing in Hanfu sales, the burgeoning appeal of Chinese-style entertainment, and the preeminence of China-conceived apps on the global stage collectively highlight the universal appeal of Oriental aesthetics, transcending borders to garner global admiration and affection.

So, what fuels Guochao’s worldwide allure? At its core lies the distinct charm of the Orient, rooted in China’s profound cultural heritage and its palette of rich aesthetic experiences. Spanning classical literature, traditional music, artisanal crafts, and festive customs, Guochao assimilates the core of Chinese culture, crafting a vibrant and multifaceted cultural tapestry. This distinctive cultural DNA distinguishes Guochao within the international cultural marketplace.

International youths experienced sugar paintings in China. (Photo/Chongqing Luhai International Communication Foundation)

Moreover, Guochao’s popularity signifies the fortification of China’s cultural soft power amid globalization. As China’s global influence burgeons, its culture increasingly permeates the global milieu and is integral to international cultural dialogues. Guochao showcases the contemporary allure of traditional Chinese culture and fosters cross-cultural understanding and respect.

Driven by Guochao, the symbiosis of traditional ethos and modern aesthetics introduces novel artistic experiences, enabling the world to behold Chinese culture’s unique charm and dynamism. Guochao is evolving into a cultural conduit between China and the world, embodying a diverse, open, and self-assured Chinese identity.

International youths experienced the intangible cultural heritage of palm weaving. (Photo/Chongqing Luhai International Communication Foundation)

While Guochao’s prospects are promising, it confronts challenges. Navigating the complexities of globalization and maintaining Guochao’s cultural integrity against the tide of commercialization poses a reflective challenge. Through relentless exploration and innovation, by harmonizing the traditional with the modern and melding the local with the global, Guochao can continue to flourish, symbolizing China’s cultural assertiveness and openness and perpetually radiating on the international cultural landscape.

As Guochao gains international momentum, it reshapes lifestyles and aesthetic preferences while influencing global perceptions of China. The infusion of Chinese elements within Guochao enhances the world’s cultural fabric, offering a nuanced and authentic portrayal of China. In Southwest China, Chongqing stands out by engaging in this cultural movement, mainly through initiatives that nurture and elevate the “Spirit of Chongqing City.” By actively soliciting insights and recommendations from citizens and various societal sectors on Chongqing’s spirit, the city uniquely narrates its evolving story to the global audience.

Click here and tell us about the “Spirit of Chongqing City” in your heart! 


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