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Chongqing's Cultural Blossom: Qingming Festival Tourism Thrives

By XINYI LI|Apr 07,2024

Chongqing - Chongqing's cultural and tourism sectors demonstrated remarkable vibrancy and dynamism throughout the three-day Qingming Festival holiday. Data from the Qunar travel booking platform indicated that Chongqing's tourism sector thrived during the Qingming holiday, securing a spot among China's top ten tourist destinations. This prestigious list includes Beijing, Shanghai, Nanjing, Xi'an, Suzhou, Chengdu, Yangzhou, Wuhan, Chongqing, and Luoyang.

During the Qingming Festival holiday, the Jiefangbei area in Chongqing was bustling with visitors. (Photo/Zhong Zhibing from Visual Chongqing)

Data from the Chongqing Municipal Commission of Culture and Tourism Development highlighted a notable surge in overnight accommodations and visitor numbers at A-level attractions, emphasizing the sector's robust growth and the community's strong endorsement of premium tourism services. 

By 6 p.m. of April 6, Chongqing had hosted 783,200 overnight visitors, marking a significant 69.8% increase from the previous year. Additionally, 130 major tourist sites in the city welcomed approximately 2.457 million visitors, with projections reaching 2.75 million by the holiday's end, indicating a nearly 69% rise year-over-year. 

During the Qingming Festival holiday, tourists immersed themselves in the delightful flower-viewing experience. (Photo/Zhong Zhibing from Visual Chongqing)

The initial day of the holiday saw a surge in ticket reservations for Chongqing's principal attractions, up 130% from the previous year. Noteworthy sites like Chongqing Zoo, Happy Valley, Dazu Rock Carvings, Wulong Karst National Geology Park, and 816 Nuclear Project in Fuling drew substantial crowds. The city's historic and cultural landmarks, including the Gele Mountain Martyrs' Cemetery and the Three Gorges Museum, hosted Qingming Festival commemorative activities, captivating many visitors. Popular urban locales such as Ciqikou Ancient Town and Hongyadong also enjoyed heightened popularity, reflecting the diverse appeal of Chongqing's culture and tourism offerings.

The commemorative activity was at Gele Mountain Martyrs' Cemetery. (Photo/Qi Lansen from Visual Chongqing)

In terms of service offerings, Chongqing presented a rich tapestry of cultural and tourism activities, distinguished by their splendid diversity. The introduction of various cultural tourism incentives and discount initiatives significantly enhanced the holiday experience for residents and visitors alike.

Residents and visitors flocked to Chongqing's MixC to shop, dine, and watch movies. (Photo/Zheng Yu from Visual Chongqing)

The period was marked by a rich array of cultural and tourism activities, with a multitude of events, family-centric performances, and cultural pursuits enriching the festive ambiance. The intangible cultural heritage activities particularly stood out, contributing to the cultural vibrancy and supporting the preservation and evolution of traditional practices. The Spring Essence Art Exhibition at Chongqing Happy Valley, along with a variety of amusement and learning opportunities, attracted a broad audience, providing a unique blend of fun and cultural education.

Chongqing Happy Valley's trendsetting Chinese-style performances. (Photo/Liu Li from Visual Chongqing)

Chongqing's Qingming holiday activities showcased the city's unique charm and vitality, highlighting its commitment to innovation, cultural preservation, and broad community engagement. These endeavors attracted visitors from across the nation and deepened their appreciation of Chongqing's rich cultural fabric. As the city actively fosters the "Spirit of Chongqing City" and seeks international engagement, its culture and tourism sectors vividly represent its ethos, reflecting an ambitious and forward-looking spirit. Through ongoing innovation and commitment, Chongqing continues to present itself as a modern, vibrant, and welcoming city, steadfastly cherishing its cultural heritage.

Click here and tell us about the "Spirit of Chongqing City" in your heart! 


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