Chongqing—The China International Import Expo (CIIE) in Chongqing, co-hosted by the Ministry of Commerce and the Chongqing Municipal People's Government, will be held from April 1 to 3. 

This prestigious event drew a plethora of esteemed enterprises globally and domestically. Among the participants, the Swedish high-end jewelry brand HONN Fine Jewelry stood out, capturing considerable interest. Wu Ting, Chief Executive Officer of HONN Fine Jewelry for Greater China, provided profound insights during an interview with the Western China International Communication Organization. She elucidated the benefits gained from their participation in the event and articulated the brand's aspirations for future investments, strategic expansions, and market endeavors in Chongqing.

Founded in 2014 in Stockholm, Sweden, HONN Fine Jewelry has gained renown for its exquisite custom high-end jewelry and rare amber pieces. Following its successful debut at last year's CIIE, which garnered widespread client interest, HONN Fine Jewelry is set to make a return appearance this year. Wu Ting articulated, "The expo furnishes us with an invaluable platform to illuminate our brand and forge connections with global industry luminaries, enabling us to extend our outreach to diverse sectors across various nations and to foray into new markets."

Wu Ting accentuated, "The CIIE provides an international stage to manifest our prowess, substantially amplifying our brand's visibility." HONN Fine Jewelry's participation not only reinforced its market stance but also fostered initial engagements with many potential collaborators, establishing a robust groundwork for future alliances.

Wu Ting, acutely aware of Chongqing's vibrant cultural milieu and the significant demand in its market, underscored the city's distinctive flair in cultivating cultural and creative productions. Given the multifaceted economic scene in Chongqing, HONN Fine Jewelry perceives immense potential and is dedicated to embedding the city's cultural elements into its jewelry lines. This endeavor is designed to catalyze impactful partnerships with Chongqing's cultural bodies and industry mavens, particularly spotlighting HONN Fine Jewelry's exclusive, collectible amber designs. These creations are not merely visually captivating but boast a superior quality that appeals to discerning collectors and professionals alike. "Our objective is to weave Chongqing's cultural vibrancy into our pieces, thereby honoring and perpetuating the city's rich cultural legacy," Wu Ting articulated.

"Currently, our exploration of Southwest China continues," Wu Ting commented on future directions. In the wake of the Chengdu-Chongqing Economic Circle's evolution, HONN Fine Jewelry is keen on a comprehensive market expansion in Southwest China. "We are poised to capitalize on the regional benefits and economic incentives offered by the Chengdu-Chongqing Economic Circle, aiming to fortify our collaboration with regional businesses to cater to consumer demands and to broaden our market footprint in the Southwest."

Anticipating the forthcoming 7th CIIE, HONN Fine Jewelry is enthusiastic about deepening its engagement with Chongqing and the extensive Southwest China region, venturing into new business opportunities and pioneering innovative chapters in the jewelry domain.

(Li Tao, as an intern, also contributed to this report.)