Chongqing - The third China (Chongqing) International Consumption Festival is set to begin on April 26 in Yuzhong District, released by a recently held press conference.

This year's Consumption Festival takes place at notable Chongqing landmarks and will include a variety of urban landscape shows that combine fashion shows, new product launches, and themed flash mobs.

The clothing brand "COMME MOI" by international supermodel Lv Yan and China’s original designer brand "BUERLANGMA" will premiere in Chongqing on the evening of April 26. Their debut show will highlight new spring and summer styles and designer masterpieces on a stage themed around the city's Rubik's Cube.

From April 27 to 28, brands BIEM IFDLKK, NETA, and Midea will host fashion shows and introduce new products. The "New Chang'an" fashion design and creative show will also take place on the stage.

The Yuyue International Fashion Experience Week, themed "Smart Life and Fashion Renewal," will launch at Cross Golden Street from April 26 to 29. The event will showcase international premium products, national boutique items, and Chongqing specialties. Featured international products will come from countries including Uruguay, Thailand, Belarus, Japan, Switzerland, and Hungary.

During the event, multiple online and offline platforms will be fully coordinated, integrating commerce, culture, tourism, sports, health, and other sectors, achieving a comprehensive integration of various formats.

Over 300 themed activities centered on fashion consumption and lifestyle improvements will be featured, along with promotions and subsidies for cars, home appliances, and home furnishings.

This event will include the 2024 International Consumer Center City Development Conference on April 26 to strengthen ties with both international and domestic brands. 

It will also feature a matchmaking event for innovative brands alongside the 2024 Fashion Rising Star Brand Entrepreneurship Competition, aiming to highlight Chongqing's emerging consumer market and explore cooperative and mutually advantageous development opportunities.

(Deng Yawen, as an intern, also contributed to this report.)