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Guests from Over 20 Countries Gather in Chongqing to Discuss New Era of Brand Globalization

By YUTING CHENYINGZHU CHENRAN ZHENG|May 16,2024

Chongqing -The 2024 Land-Sea Economic Forum will commence on May 18 at the Chongqing Yuelai International Convention Center, with the theme "China, an Opportunity: New Era of Brand Globalization from Chongqing to the World."

Over 200 participants from more than 20 countries, including Singapore, the United States, Argentina, and Germany, will convene to discuss opportunities and challenges in China's manufacturing industry amidst global supply chain restructuring and Western concerns about "de-risking" and "overcapacity" in Chinese production.

The event features global strategic scholars like Dr. Parag Khanna, a renowned global strategy advisor, Founder and CEO of AlphaGeo, and an expert on geopolitics, globalization, and diplomatic issues; Lin Xueping, Visiting Researcher at the China Institute for Quality Research of Shanghai Jiao Tong University and author of "Supply Chain Attack and Defense"; Wu Chaoze, Chairman of the Expert Committee of CITIC Think Tank, Director of the China Securities Research Institute, and Head of the International Business Department, as well as Cao Hu, Global Partner and China and Singapore CEO of Kotler Marketing Group.

Dr. Parag Khanna is a renowned global strategy advisor, Founder and CEO of AlphaGeo, and an expert on geopolitics, globalization, and diplomatic issues. (Photo/Parag Khanna)

During the forum, experts will discuss global industry transformations, opportunities for Chinese enterprises abroad, coping strategies for changes in global supply chains, and key global market demands in 2024. The aim is to provide businesses with new insights and strategies for navigating global markets.

A key forum session features discussions with top figures from international financial media such as The Wall Street Journal, Fortune Magazine, Harvard Business Review, and industry leaders from Alibaba and Amazon China. They will explore effective sales corridor development, localized marketing strategies, and methods to boost international brand influence, joined by executives from companies like Changan Automobile.

They will also discuss innovation in cross-border financing and supply chain logistics, leveraging advanced international AI technology and intelligent social cross-border platforms to achieve global outreach for products and brands.

Another key highlight at the forum is the release of the Research Report on Chinese Enterprises' Overseas Development (2024) by Qian Wei, Chief Analyst of Overseas Economy and Asset Classes of China Securities. This report will highlight lessons from international experiences, challenges, and industry success stories.

By hosting the "Made in Chongqing" outbound resource matching session, the forum facilitates discussions on strategies for integrating Chinese enterprises into African and Southeast Asian markets.

The 2024 Land-Sea Economic Forum is co-hosted by the Western China International Communication Organization (WCICO), CITIC Press Group, and the China Daily China Watch Connecting Thinkers. 


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