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The Impact of 'Black Myth: Wukong' on Chongqing's Gaming Industry | Comment

By CHANG CHEN|Aug 22,2024

Chongqing - On August 20, the Chinese single-player game Black Myth: Wukong was released. It quickly broke records, with over 1.2 million copies sold globally within 24 hours and pre-sales revenue exceeding 400 million yuan (56.08 million U.S. dollars). This remarkable achievement not only sets a new milestone for Chinese gaming but also offers valuable insights into the future of Chongqing's gaming industry.

Image of Wukong from the game “Black Myth: Wukong.” (Photo/Xinhua)

Rising standards in Chinese games

“Black Myth: Wukong” is China's first triple-A game, a category characterized by high investment, grand production, and intense gameplay quality, akin to global titles like “Tomb Raider,” “Assassin’s Creed,” and “Call of Duty.” Despite the Chinese gaming industry’s late start, it has produced notable titles like “Legend of Sword and Fairy” and “Xuan-Yuan Sword.” Still, triple-A games remained elusive, a gap keenly felt by domestic gamers.

Screenshot from the game “Black Myth: Wukong”.

In the past, China’s gaming focus was predominantly on online and mobile games due to their lower development costs and faster revenue generation. However, as the industry matured, the demand for high-quality domestic games, especially triple-A games, grew significantly. The launch of “Black Myth: Wukong” marks a turning point, meeting the long-standing expectations of Chinese gamers.

“Black Myth: Wukong” first gained attention in 2020 when the game’s developer, Game Science, released a 13-minute trailer that took the gaming world by storm, even crashing their servers due to overwhelming traffic. Four years later, the game’s release did not disappoint, and its sales reflect its success.

Screenshot from the game “Black Myth: Wukong”.

According to Deng Yongjin, Vice President of Chongqing Pathea Games, the game’s use of Unreal Engine and cutting-edge technology showcases a new level of confidence and maturity in Chinese game development, positioning “Black Myth: Wukong” as a worthy competitor to global triple-A titles.

While triple-A games have been scarce, other Chinese games have also acclaimed international acclaim. Chongqing itself has seen success with some popular games, highlighting the region's growing potential.

Cultural resonance and global appeal

A key factor in the success of “Black Myth: Wukong” is its choice of the classic Chinese novel “Journey to the West” as its narrative foundation, with Sun Wukong, the Monkey King, as the protagonist. This decision not only taps into a beloved cultural icon but also appeals to a global audience familiar with the character.

Sales data from Steam indicate that “Black Myth: Wukong” topped charts in major markets, including the U.S., Canada, and Italy, further solidifying its international reach. The game’s popularity has inadvertently promoted Chinese culture worldwide, with players expressing a keen interest in learning more about Chinese mythology through the game.

Chongqing Dazu Rock Carvings featured in the game “Black Myth: Wukong.” (Photo/Chongqing Daily)

The game's rich Chinese elements, meticulously recreated from real-life locations such as the Dazu Rock Carvings in Chongqing, enhance its cultural authenticity. These landmarks offer players, especially younger audiences, a unique way to connect with and appreciate China’s cultural heritage.

Chongqing’s strategic opportunities in gaming

The success of “Black Myth: Wukong” has reverberated through the capital markets, boosting stocks of related companies, including those with connections to Chongqing’s gaming sector. This surge in investor confidence highlights the immense potential within the gaming industry, as evidenced by the latest report indicating a user base of 668 million in China and market revenues exceeding 300 billion yuan.

Screenshot from the trailer of the game “Black Myth: Wukong”.

Experts believe "Black Myth: Wukong" could boost confidence in Chongqing's gaming industry. Local leaders see this as a growth opportunity, given Chongqing's strong talent and technology base despite its previous lower profile.

However, industry professionals warn against rushing into triple-A development. Even capable companies like Pathea Games, Deng Yongjin stresses building on existing IPs and taking a step-by-step approach. He also highlights Chongqing's unique geography and culture as valuable assets for creating distinctive, locally flavored games.

Screenshot from the trailer of the game “Black Myth: Wukong”.

“Black Myth: Wukong” not only marks a new era for Chinese gaming but also offers Chongqing a chance to secure its place in the global industry. With strategic planning and investment, Chongqing can leverage this momentum for sustained growth and innovation.

(The Chinese version of this report was contributed by Yang Jun, a reporter from Chongqing Daily.)


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