Chongqing - From September 20 to 22, 2024, the 13th Chongqing International Cultural Industry Expo will be grandly held at the N1 and N2 Halls of the Chongqing International Expo Center in Yuelai. As an annual event in the cultural industry, this year's expo not only gathers the essence of domestic and international cultural sectors but also showcases unique styles and innovative achievements from around the world by building a global platform for cultural exchange, trade, and integration.

Urban integration zone: new highlights in cultural tourism and integration

The Urban Integration Zone will showcase the latest highlights and achievements in integrating culture and tourism from various cities in China and different districts of Chongqing.

In the context of the digital age, the digital transformation of the cultural industry has become an important direction for future development. At this expo, Hebei Dinglian Technology will showcase its self-developed 3D data service platform and representative products. This platform provides innovative application solutions in areas such as cultural heritage protection, large-scale exhibitions, and cultural and sports events through panoramic stitching, 3D reconstruction, and digital applications. Key products on display include the Hebei Red Gene Digital Platform, Guizhou Traditional Village Digital Museum, and the Readable Great Wall Digital Cloud Platform, demonstrating the extensive application and deep accumulation of 3D data technology in the cultural industry, offering new ideas for the digital transformation of the cultural industry.**

At this year's Chongqing Cultural Expo, Hangzhou Chuquan Culture will present its brand, "The Social Circle of Su Dongpo," as a rising force in the cultural and creative field. Since its establishment in 2019, Chuquan Culture has been committed to empowering commercial design with cultural arts, exploring new business models, and integrating future trends and culture through a collective of cultural scholars, artists, and national artisans. At the expo, Chuqian Culture will showcase creative products inspired by Su Dongpo, demonstrating contemporary Eastern aesthetic concepts.

The social circle of Su Dongpo cultural and creative products. (Photo/Hangzhou Chuquan Culture)

Intangible cultural heritage zone: a combination of inheritance and innovation

The Intangible Cultural Heritage Zone will focus on showcasing the inheritance and innovation of traditional Chinese craftsmanship, highlighting the profound heritage of Chinese culture. Anhui Xuanshan Brand Management Co., Ltd. will present its classic Xuanshan fans. Xuanshan fans, originating in the Northern Song Dynasty, are renowned for their unique combination of Xuanshi paper and real silk, showcasing exquisite craftsmanship through 76 production processes. As a national intangible cultural heritage, it will shine brightly at this expo, attracting widespread attention.

Tianjin Chen Guilin's Pyrography Studio will also be featured in the Intangible Cultural Heritage Zone. Chen Guilin's pyrography works have participated in national art fairs multiple times and have won numerous awards. During the expo, Chen Guilin will showcase his meticulously crafted bamboo and gourd pyrography masterpieces and perform live pyrography creation, allowing visitors to experience the traditional technique up close and further promote and carry forward Chinese traditional culture.

The International Cultural Zone of this Chongqing Cultural Expo is undoubtedly one of the highlights, featuring stunning displays from exhibitors worldwide. Countries participating include Belarus, Uruguay, Japan, Myanmar, and more, with diverse exhibits covering unique cultures and products from these nations.

The Belarus Pavilion will present its classic vodka, especially the Matryoshka (honey). Distilled from natural water and high-quality wheat, this vodka has a faint honey color, a unique aroma, and a soft and warm taste, making it a standout product at the expo.

Vodka sold in the Belarus Pavilion. (Photo/Exhibitors from Belarus)

Uruguay will feature its unique blue crystals from the northern region. This precious blue crystal, formed during geological activities 140 million years ago, has become an important export product for Uruguay. The blue crystal region has been listed in the Top 100 World Geological Heritage sites. This mysterious and beautiful gem not only showcases Uruguay's rich natural resources but also allows visitors to experience the natural gifts from afar.

Blue crystal from Uruguay. (Photo/Exhibitors from Uruguay)

Japan's handcrafted items and Myanmar's tea and coffee will also be featured at the expo, bringing the unique charm of Asian culture. Visitors can appreciate Japan's exquisite, handcrafted products and savor Myanmar's rich tea and coffee culture, experiencing different countries' cultural styles and lifestyles.