Brescia, Italy - On September 16, Italy embraced the debut of DFSK's new automotive lineup from China. During a grand launch event in Brescia, the brand introduced its latest plug-in hybrid electric vehicle (PHEV) - the DFSK E5, alongside the classic mid-size SUV - the DFSK 600.

DFSK unveiled its latest plug-in hybrid electric vehicle (PHEV) - the DFSK E5, alongside its classic mid-size SUV - the DFSK 600 - at a grand launch event in Brescia, Italy on September 16.

This event not only marks the further expansion of Chinese automotive brands into the European market but also highlights DFSK's deep understanding and accurate alignment with the diverse needs of European consumers.

The DFSK E5, the brand's first hybrid model, combines a high-efficiency electric motor with an internal combustion engine. Its intelligent energy management system enhances safety, comfort, and performance and significantly reduces carbon emissions.

Likewise, the DFSK 600, another major release, boasts sleek, natural body lines, high-quality materials, and exceptional craftsmanship, offering a cozy and comfortable driving experience. Both vehicles drew significant attention at the event.

During the launch event, Joe Chou, Vice President of Overseas Business Unit at SERES Automotive and General Manager of DFSK Import & Export Company, emphasized that, as highlighted by the theme “The Way Forward,” DFSK's automotive development is steadily progressing. 

He noted that the Italian market is a vital platform filled with opportunities and challenges for the brand, playing a pivotal role in DFSK's strategy to strengthen its presence in Europe.

This launch marks a new beginning for the DFSK brand, and DFSK is confident that, together with its dealer partner, CHINA CAR COMPANY, it will attract more Italian consumers with the DFSK E5 and DFSK 600.

At the launch event, Joe Chou, Vice President of SERES Automotive's Overseas Business Unit and General Manager of DFSK Import & Export Company, delivered a passionate speech.

Moving forward, DFSK will remain dedicated to its mission of "serving users" by delivering high-quality automotive products and services worldwide while building greater trust and support from international consumers through localized market and marketing strategies.

Chongqing Sokon Motor (Group) Imp. & Exp. Co., Ltd., a subsidiary of SERES Group, handles the overseas export of DFSK and SERES vehicles and parts. It has exported over 500,000 vehicles to more than 90 markets, ranking first in export share in several regions.

This is a Chongqing brand's first brand launch event in Europe following the "China: An Opportunity · Chongqing Brands Global Promotion" event in Rome. In the future, more Chongqing brands are expected to enter the European market.