From the snow-draped highlands to the sunlit edges of the desert, the breathtaking winter landscapes of Western China showcase the charm of an Ecological China. This season features delightful regional delicacies, vibrant ice and snow festivals, and the most popular winter sports, all of which highlight the harmonious coexistence of humanity and nature. 

In January 2024, the Western China International Communication Organization invited provincial regions such as Guizhou, Gansu, Sichuan, and Xizang to participate in the “Ecological China·Amazing West: Heated Winter Fun” social media campaign. 

Participating regions employed a diverse array of captivating content across major international platforms like Twitter, Facebook, Instagram, and TikTok, allowing global audiences to appreciate each region's unique winter allure. This collaborative initiative not only celebrates the beauty of Western China in winter but also reinforces the message of ecological harmony and sustainable development.