Chongqing - The World Federation of Great Towers Conference was held at Raffles City in Southwest China's Chongqing on Tuesday. Joining the federation in 2023, the Exploration Deck Viewing Gallery of Raffles City Chongqing is now the third Chinese tower to host this global event, following the Canton Tower and the Macao Tower.
Representatives from 27 iconic towers, including renowned landmarks such as the Eiffel Tower, the Empire State Building, the Berliner Fernsehturm Tower, the Mirador Torre Glories in Spain, and the Sky Tower in Austria, convened alongside 10 Chinese landmarks, including the Oriental Pearl Tower, Canton Tower, CCTV Tower, and Macao Tower. Over 60 senior executives and accompanying representatives participated in the event, witnessing the grand occasion of this year's meeting.
On October 15, 2024, the World Federation of Great Towers Conference was held at Raffles City in Southwest China's Chongqing. (Photo/The event organizer)
During the conference, the 27 global member towers will share their latest developments and market challenges, exchanging insights on smart tourism, product development, marketing strategies, and scenic area construction. Additionally, tower management teams will explore effective measures to prevent and respond to cybersecurity threats and ransomware incidents, as well as discuss how AI can better serve attractions. This collaborative approach aims to accelerate the development of the global tower tourism industry.
Jean-Yves Ghazi, Executive Director of the World Federation of Great Towers and President of the Empire State Building Observatory, said, "We are thrilled that the Exploration Deck Viewing Gallery of Raffles City Chongqing is hosting the 37th World Federation of Great Towers Conference. As a new member of the federation, Raffles City Chongqing warmly invites representatives to experience the charm of this iconic building and feel the vibrant energy of this magical city known for its unique architecture."
Jean-Yves Ghazi, Executive Chairman of the World Federation of Great Towers and President of the Empire State Building Observatory. (Photo/The event organizer)
Feng Yuliang, an official with the Chongqing Municipal Commission of Culture and Tourism Development, said, "Chongqing is honored to be the third host city for the World Federation of Great Towers Conference, following Macao Special Administrative Region and Guangzhou Province. Through this international platform, we aim to learn and discuss how to better develop the 'tower economy.' With Raffles City Chongqing as our stunning calling card, we will continue expanding our 'urban circle of friends' and enhancing our global visibility."
"It is our honor to see 28 landmark towers gather for the first time in Southwest China. The conference at Raffles City signifies the further enhancement of this landmark's international influence and offers a great opportunity to showcase Chongqing's unique charm and development potential. We aim to create ideal communities through outstanding urban spaces and sustainable practices, helping Chongqing move toward a brighter future," said Fu Jinling, Managing Director of CapitaLand Development (China) for the South, Southwest, and Central Regions.
Liang Yaohua, Managing Director of CapitaLand Investment (China) for Commercial and Office Building Management, said, "From its initial observation deck to introducing high-altitude experiences and ultimately becoming a renowned cultural and tourism landmark, the Exploration Deck Viewing Gallery of Raffles City Chongqing has transformed into an irreplaceable new coordinate on Chongqing's skyline. Through continuous updates and iterations focused on enhancing user experience, it has expanded its operational boundaries, making Raffles City Chongqing a bridge linking Chongqing to the world. This is a successful example of how CapitaLand empowers urban development through professional management."
Chongqing, built on the mountains, is renowned for its 8D magical three-dimensional landscapes and architecture. The thriving "cloud economy" in Yuzhong District is like a brilliant pearl, reflecting the city's charm and vitality.
Among these is the Exploration Deck Viewing Gallery, a pioneer in innovative cloud experiences. Since its launch in May 2020, it has continuously refined its products and explored new ideas within a limited space, resulting in three major experience projects: the Sky Realm - a 270° panoramic glass viewing platform, the Cloud Swing - the first city riverside swing in Southwest China, and the Cloud Walk - the country's first 380-meter circular high-altitude suspended walkway.
The Exploration Deck Viewing Gallery of Raffles City Chongqing. (Photo/The event organizer)
The distinct architecture of Raffles City Chongqing, combined with its all-in-one cultural and tourism complex, has made the Exploration Deck Viewing Gallery a must-visit high-altitude attraction and a top photo spot in Chongqing. The Chongqing Municipal Commission of Culture and Tourism Development has recognized it as a "high-quality cultural and tourism integration innovation project."
From towering structures to river cruises or the Yangtze Cableway, this visual feast harmonizes the city's history with modern architecture, all while tantalizing the taste buds with Chongqing's famous spicy cuisine. This five-day, four-night city tour will allow global tower leaders to experience Chongqing's inclusivity, diversity, and international flair.
In recent years, Chongqing has joined more than ten international organizations, including the World Tourism Cities Federation, the World Tourism Alliance, and the Lancang-Mekong Tourism Cities Cooperation Alliance, continuously expanding its cultural and tourism "circle of friends" and enhancing its visibility. Chongqing has earned titles such as "Capital of Hot Springs," "Fastest Growing Tourist City," and "Top Ten Tourist Destinations".
Raffles City Chongqing is a key demonstration project for China-Singapore cooperation and CapitaLand's largest single investment project worldwide. More than just a city landmark, it is the world's first impression of Chongqing. Leveraging CapitaLand's global resources and international vision, this superstructure was envisioned to connect Chongqing with the world from the outset.
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