Chongqing - On the evening of November 3, the China International Consumer Center City (Chongqing) Boutique Consumption Month and the Fourth Jiefangbei International Consumption Carnival kicked off in Chongqing. This exciting event included various activities to promote Chongqing as an international consumption center, offering consumers a wide selection of fashionable goods at great discounts.

That night, a video link connected the five international consumption center cities—Beijing, Shanghai, Guangzhou, Tianjin, and Chongqing—together, bridging thousands of miles to launch boutique consumption month.

Simultaneously, the Fourth Jiefangbei International Consumption Carnival kicked off. This carnival, which has been successfully held three times, is recognized as the most influential commercial consumption event in Yuzhong and throughout Chongqing. It has become a vital driver for enhancing regional commercial consumption.

Following the opening ceremony, Jiefangbei partnered with fashion media outlet Harper's Bazaar to present the international golden street show to create an international urban fashion experience. The event featured the first-ever show in China for the American designer brand Auteur, the renowned international brand Maison Amory, and the new luxury embroidery brand Tangxindan, which showcases the national intangible cultural heritage of Chinese gold and silver embroidery, marking its debut in Southwest China. These presentations offered citizens a stunning visual feast combining fashion, trends, and cultural depth.

The China International Consumer Center City (Chongqing) Boutique Consumption Month and the Fourth Jiefangbei International Consumption Carnival were inaugurated in Chongqing on November 3. (Photo/Event organizer)

From November 3 to 10, an 8-day international products exhibition will take place at Jiefangbei. It will feature local specialties from countries such as Italy and Uruguay. Additionally, this event will connect with major commercial complexes in the Yuzhong District, showcasing fashion and retail brands like Wensli Silk and Biemlfdlkk on the same stage.

Yuzhong has selected nearly 30 special consumption scenes for the festival to stimulate new consumption further and revitalize commercial activity. Citizens can explore unique urban styles in areas like Luzumiao and Daijia Lane and experience thrilling high-altitude activities, such as a walk in the clouds, offering breathtaking views from above.

During the event, Chongqing's three major business districts—including Jiefangbei-Chaotianmen—over ten shopping centers, and more than 30 distinctive districts and consumer areas will collaborate to promote sales and host nearly a month of on-site and off-site joint promotions. Major shopping centers and malls offer substantial discounts, with new autumn and winter products available at up to 30% off and additional subsidies for upgrading commercial appliances. Discounts will also be compounded, providing even greater savings for consumers.

Jiefangbei partnered with fashion media outlet Harper's Bazaar to present the international golden street show. (Photo/Event organizer)

Fabio Schina, the Consul General of Italy in Chongqing, emphasized that China's robust consumption is a positive development, as it reflects favorably on other countries and Italian businesses. For instance, Forensic Village, an Italian company, is experiencing growth in China. They currently operate an outlet shopping center in Chongqing, with another location in Chengdu. This expansion serves as a key example of Italian investment flourishing in the Chinese market.

Kira, an international student at Chongqing University, expressed her admiration for the fashion show in Jiefangbei. "This is a chance for Chongqing to become even more global and to establish itself as a fashion city," she said.