Chongqing - The 2024 Chongqing Hot Spring Wellness Festival launched on November 23 at Ronghui Hot Springs in Shapingba District and will run until December 31. This event includes exciting activities, including a launch ceremony, the "Hot Spring Rendezvous" promotional campaign, and consumer subsidy programs, allowing locals and tourists to enjoy discounts while exploring Chongqing's unique hot spring culture.

The 2024 Chongqing Hot Spring Wellness Festival launched on November 23 at Ronghui Hot Springs in Shapingba District and will run until December 31. (Photo/The event organizer)

The event aims to elevate Chongqing's global reputation as the "World Capital of Hot Springs" by promoting the high-quality development of the city's hot spring industry and tourism. Through online campaigns and on-site activities, participants can explore the charm of Chongqing's hot springs and experience their unique wellness benefits.

The event highlights local food, featuring a "Cultural and Creative Street" with famous dishes like Dianjiang Zhao Beef, Fengdu Spicy Chicken, and Mountain City Tangyuan(sweet rice balls with black sesame filling). Additionally, creative hot spring-themed products were showcased to promote local culture and craftsmanship.

Hot spring resorts across the city are offering great deals to encourage participation. For example, Ronghui Hot Springs provides free entry for seniors and families on the first day and discounts like two-person tickets for ¥239(about $33) and parent-child tickets for ¥199. Other resorts, like Tongjing Hot Springs and Jinfo Mountain Hot Springs, have rolled out special offers, making it easier for everyone to join in the fun.

At the launch, the Chongqing Hot Springs Tourism Association issued the "Chongqing Hot Springs Declaration," pledging quality, service, sustainable practices, and industry integrity improvements. The declaration outlined plans for integrating hot springs with wellness, tourism, culture, and sports while fostering the creation of unique Chongqing-branded hot spring experiences to meet diverse consumer needs.

At the launch, the Chongqing Hot Springs Tourism Association issued the "Chongqing Hot Springs Declaration," pledging quality, service, sustainable practices, and industry integrity improvements. (Photo/The event organizer)

Under the theme "Hot Spring Rendezvous," the festival will leverage digital platforms such as Douyin (China's TikTok) and Xiaohongshu to promote Chongqing's hot springs' wellness, leisure, and cultural attributes. Influencers and live streams will further spotlight these attractions, driving a new wave of interest in Chongqing as a hot spring destination.

The festival is a perfect chance to relax and enjoy quality time with loved ones. (Photo/The event organizer)

The festival is a perfect chance to relax, enjoy quality time with loved ones, and explore Chongqing's warm and welcoming side.