Chongqing - "Despite the challenges posed by the global economy, the retail industry has shown remarkable flexibility, especially in world-class commercial areas and city-center streets, which continue to attract large consumer traffic and brand presence," said Mars Wei, General Manager of Cushman & Wakefield Chongqing office, in an exclusive interview on November 25.

Guanyinqiao, a key commercial hub in Chongqing's Jiangbei District, stands out for its high foot traffic and visibility, making it more appealing than other regional commercial areas.

Cushman & Wakefield's recent analysis highlights the rise of new commercial models and brands targeting youth and trendy markets. These brands are expanding in global retail hubs and actively seeking opportunities in Chongqing's Guanyinqiao area.

Mars Wei is the general manager of the Cushman & Wakefield Chongqing office. (Photo/Mars Wei)

Wei said that despite global economic challenges, these brands continue to rely on the consumer flow offered by city-center locations, providing sustained momentum for the area's commercial development.

Wei emphasized that to boost Guanyinqiao's international appeal, the area should learn from successful global commercial streets. 

For example, he cited London’s Oxford Street, where the annual Christmas lighting ceremony has attracted global tourists for over 60 years. Wei believes such events are essential for maintaining commercial vibrancy and establishing Guanyinqiao as a top retail destination.

Guanyinqiao’s appeal to international brands relies on its strategic location, robust infrastructure, and evolving retail ecosystem. Wei stressed that integrating global trends with local preferences is vital to creating a dynamic environment where both international and local brands can thrive.

Guanyinqiao commercial area. (Photo/Chongqing Daily)

Guanyinqiao has positioned itself as a prime destination for lifestyle-oriented and experience-driven retail formats in the context of evolving retail landscapes. 

The area’s blend of fashion, dining, and entertainment appeals to a diverse demographic, significantly younger, trend-conscious consumers. This shift, coupled with its high visibility and strategic location, creates significant opportunities for brands to tap into both local and international demand.

Wei believes that commercial areas like Guanyinqiao must adapt to evolving consumer behavior by embracing digital transformation and improving consumer experiences.

"It’s not just about physical retail anymore," Wei said. "The integration of online and offline experiences is becoming more important as consumers expect seamless shopping experiences across all channels."

As global retail giants and emerging brands target city-center locations, Guanyinqiao’s future looks bright. By aligning with international trends and meeting local needs, the area is set to remain a vibrant hub in Chongqing’s evolving commercial landscape.