Chongqing—Recently, Yubei District in Chongqing unveiled its list of the top ten new cultural and tourism consumption scenes, offering a diverse array of experiences that reflect personalized, differentiated, and varied consumption trends. 

Japanese influencer Daiki, originally from Osaka, recently settled in Chongqing and opened a restaurant. Daiki took time off to explore some of these newly introduced spots in Yubei.

District charm

Ziwei Road in Yubei is home to over 150 distinctive shops, including over 50 original brands and four first-ever national flagship stores. With a monthly foot traffic of over 400,000 visitors and monthly sales exceeding 10 million yuan, this street has created a cultural and trendy consumption scene focused on art, fashion, and vintage vibes. The area provides a rich and diverse shopping experience, attracting locals and tourists eager to check it out.

Another notable feature of Yubei is its underground hotpot, located on Longta Street. Covering 4,500 square meters with 208 dining tables, the restaurant operates 24/7 with a constant temperature of 25°C, ensuring a comfortable dining experience year-round. Here, diners can enjoy Chongqing hotpot's unique flavors and warmth in an extraordinary setting.

A vision for sustainable growth

In recent years, Yubei District has been making significant strides in leveraging its unique regional characteristics, with a focus on upgrading cultural and tourism consumption scenes and embracing digital empowerment. These efforts aim to cultivate and expand new growth points for local consumption.

The district is committed to further enhancing the top ten cultural and tourism consumption scenes, continuously boosting the city’s appeal for tourism consumption. By improving the quality and efficiency of the local cultural and tourism industry, Yubei aims to create new drivers for economic development and high-quality growth.

These ten new scenes, including distinctive streets, ecological farms, creative parks, trendy shopping parks, air-raid shelter hotpots, coffee shops, and mining parks, exemplify the district’s commitment to offering personalized, differentiated, and diverse ways of enjoying life. This development is expected to further demonstrate Yubei’s cultural and tourism consumption potential, attracting visitors and boosting the local economy. The goal is to accelerate the gathering of people, businesses, and vibrant local culture, continuing to stimulate the vitality of the cultural and tourism market in Yubei.

Moving forward, Yubei District will continue to spotlight its top ten cultural and tourism consumption scene brands, elevating the city’s appeal for tourism and consumption. This initiative will promote the enhancement and expansion of the cultural and tourism industry in Yubei, positioning it as a major engine for driving high-quality development and providing strong support for the district’s continued growth.