Chongqing - Deepal, the New Energy Vehicle (NEV) brand under Changan Auto in Chongqing Liangjiang New Area, recently celebrated the production of its 400,000th vehicle. 

During the event, President Deng Chenghao shared the brand's ambitious 2025 goal of achieving 500,000 global sales, with 400,000 units targeted for China and 100,000 for international markets.

On December 30, 2024, at the Changan Digital Intelligence Factory, Deng Chenghao, President of Deepal, delivered a speech on the rollout of Deepal's 400,000th vehicle. (Photo/Deepal)

Deepal will introduce more products tailored for international markets. Deng announced that the Deepal S05 will be produced in Thailand in early 2025, and by the end of 2025, the Deepal brand is expected to be present in 81 countries worldwide.

After assessing the European market, Deng said that he sees significant growth opportunities for Chinese automakers like Deepal in global markets.

He highlighted that Chinese EVs have a competitive edge globally, as many top car brands lag behind in the EV sector due to outdated products. In contrast, China’s intelligent connected NEVs have already seen significant upgrades, giving Chinese brands an advantage.

However, expanding into international markets is not only an opportunity but also requires a long-term commitment. Deng emphasized the crucial importance of adopting a long-term and localized approach when entering global markets.

"True global expansion is not just about exporting products; it’s about a holistic brand presence," said Deng. The goal is not short-term profits but a long-term vision—offering quality products and building a strong brand system to earn local market trust and gradually gain international recognition.

Deng announced that Deepal will upgrade its intelligent driving technology at the ceremony. The Deepal S07 and L07 will become the first models in China under 200,000 yuan (27,399.4 USD) to feature Huawei's smart driving system.

To build high-quality products, technology research is essential. Deng stated that Deepal will continue to strengthen its intelligent driving technology. In collaboration with Huawei, Deepal has made the Deepal S07 and L07 the first models in China to feature Huawei's smart driving system, which is under 200,000 yuan (27,399.4 USD).

In 2025, Deepal aims to enhance its R&D and strengthen its partnership with Huawei, equipping all models with L2.5 and higher smart driving systems. These will include features like adaptive cruise control (ACC) and lane centering assistance (LCC), enabling full autonomy under certain conditions without driver intervention.

The Deepal S09 recently made its debut. (Photo/Deepal)

In 2025, Deepal will also launch two new models to cater to diverse user needs. The S09, already unveiled, targets families and features a 5205mm length, 1996mm width, 1800mm height, and a 3105mm wheelbase, with six seats. It will also include Deepal's latest range extension and smart driving technologies.